Serena Shahidi Is Redefining the ‘Girlboss’

Name: Serena Shahidi, a.ok.a. @glamdemon2004

Age: 21

Location: New York

Following: 410,000 on TikTok

Content: Serena Shahidi is a TikTok creator identified for her frank and comedic movies about courting, and navigating life in New York City in your early 20s. She additionally shares e-book suggestions, Twitter threads and YouTube movies she enjoys. “I cast a wide net when it comes to the type of content I make,” she mentioned.

A frequent matter of her movies are scammers and “girlbosses,” together with Elizabeth Holmes, the disgraced founding father of Theranos. “Girlboss been through quite the internet cycle because it started off a genuine feminist thing,” she mentioned. “And then, as it was being critiqued, it went into this ironic concept.” Now, she added, it’s someplace between ironic and never. When requested if she would contemplate herself a girlboss, Ms. Shahidi replied, “I’d like to think so.”

Before fame: She started posting TikTok movies final spring whereas quarantining in her windowless room in a nine-bedroom residence in downtown Manhattan. Ms. Shahidi, who grew up in suburban North Carolina, got here to New York City when she was 18 to pursue a profession in trend and, till not too long ago, was a pupil at the Fashion Institute of Technology.

But she has since dropped out to turn into a social media creator and comic. Last August, Ms. Shahidi created a podcast titled “Let Me Ruin Your Life.” She makes cash by way of sponsorships and promoting shout-outs on Cameo.

“I love comedy, I love standup, I love podcasting,” she mentioned. “I also love the idea of just kind of being notorious for being a socialite.” She added: “I love the idea of just being an icon and representing something. And when people hear Serena Shahidi they have an image in their heads.”

Advice: Ms. Shahidi would inform her followers to not take the web, and the opinions of others on the web, too severely. “I’m kind of grateful that I spent my teenage years not having many friends and being online,” she mentioned, “because I really started to understand the internet and the cycles that creators go through and how the internet works in terms of people liking and disliking people very quickly in a very predictable cycle.”

Favorite follower: Ms. Shahidi mentioned she is going to by no means recover from the undeniable fact that Hank Green, known for his YouTube videos about science, follows her. “It was a big milestone,” she said. “And personally I just think it’s such a riot that the guy who taught me science in high school is witnessing my shenanigans and debauchery.”

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