- Lotanna Ezeike is the CEO and cofounder of invoicing agency XPO, which goals to assist content material creators.
- XPO raised greater than $1 million in seed funding earlier than formally launching its product.
- Ezeike shares his pitch deck and explains why brilliant colours and emojis helped his presentation.
- See extra tales on Insider’s enterprise web page.
More than 50 million content material creators have to attend 120 days to be paid by the manufacturers they work with, mentioned Lotanna Ezeike. His firm, XPO, is making an attempt to shorten that interval to 24 hours.
XPO is an invoicing service that seeks to be the middleman between creators and types. Once a creator submits an bill to XPO, the corporate confirms its legitimacy with the model, collects the earnings, and distributes the cash.
XPO formally launches to the general public on August 2 however already raised greater than $1 million in a seed spherical led by funding agency Blue Wire Capital. What’s extra, it is on monitor to shut the spherical at $1.6 million in September, Ezeike mentioned. This comes because the creator economic system, which counts 50 million individuals globally, continues to develop, in keeping with a report by enterprise capital agency SignalFire.
Ezeike, 23, and Tomi Aiyeola, 24, began the enterprise in 2019. XPO is beta testing its product with 250 creators and, thus far, has labored with firms like Adidas, Depop, Fenty Beauty, and Nike.
“We have no cases of brands not paying,” Ezeike mentioned, noting that XPO has a ready record of greater than 2,000 individuals. “We only work with blue-chip brands who are under-written and credit checked.”
Ezeike shared XPO’s pitch deck and defined how they organized the slides, engaged traders with succinct factors, and appropriately used emojis. Sensitive data has been redacted.