To Ms. Sandberg, the transfer to Facebook, an organization led by a clumsy 23-year-old faculty dropout, wasn’t as counterintuitive because it might need appeared. She was a vice chairman at Google, however she had hit a ceiling: There have been a number of vice presidents at her stage, and they have been all competing for promotions. Eric Schmidt, then the chief govt, wasn’t searching for a No. 2. Men who weren’t performing in addition to she was have been getting acknowledged and receiving greater titles, former Google colleagues maintained.
“Despite leading a bigger, more profitable, faster-growing business than the men who were her peers, she was not given the title president, but they were,” recalled Kim Scott, a frontrunner within the advert gross sales division. Ms. Sandberg was searching for one thing new. She mentioned sure to Facebook.
Mr. Zuckerberg introduced in Ms. Sandberg to take care of rising unease in regards to the firm in Washington. She professionalized the ragtag workplace there, which had been opened by a current faculty graduate whose major job was to assist lawmakers arrange their Facebook accounts. She represented Facebook as a member of President Barack Obama’s Council on Jobs and Competitiveness, together with different executives and labor union leaders. After one assembly of the council, she accompanied Mr. Obama on Air Force One to Facebook’s headquarters, the place the president held a public city corridor to debate the financial system. But quickly, there have been cracks within the facade.
In October 2010, she met with the F.T.C. chairman, Jonathan Leibowitz, to attempt to quell a privateness investigation. In his workplace, a relaxed and assured Ms. Sandberg started the assembly with a declare that Facebook had given customers extra management over their knowledge than another web firm and that the corporate’s greatest remorse was not speaking clearly how its privateness coverage labored.
The F.T.C. officers instantly challenged her, in response to individuals who attended the assembly. Mr. Leibowitz famous that, on a private stage, he had watched his middle-school-age daughter battle with the privateness settings on Facebook, which had robotically made it simpler for strangers to seek out customers like her. “I’m seeing it at home,” he mentioned.
“That’s so great,” Ms. Sandberg responded. She went on to explain the social community as “empowering” for younger customers. Mr. Leibowitz hadn’t meant it as excellent news — and emphasised to her that the F.T.C. was deeply involved about privateness.
Ms. Lever, the Facebook spokeswoman, described the assembly as “substantive,” with an in depth rationalization of the corporate’s privateness insurance policies. She added that the characterization of pressure within the room “misrepresents what actually happened.”