- Chanda Monique Eddens is the founding father of an occasion planning enterprise that focuses on LGBTQ+ weddings.
- In the 22 years since Eddens launched her firm, she’s by no means confronted a wedding ceremony season like this yr.
- Eddens shares the 5 steps to constructing a wedding ceremony planning enterprise, together with how to cope with crazed .
- See extra tales on Insider’s enterprise web page.
Chanda Monique Eddens found her ardour for occasion planning at a younger age — she was 16, organizing her celebration, and infatuated with the sense of management it gave her.
“It was a thing that I loved and knew how to do,” mentioned Eddens, who now runs her personal San Francisco-based wedding ceremony and occasion planning enterprise A Monique Affair. Eddens makes a speciality of same-sex weddings together with nonprofit and company occasions.
In the 22 years since Eddens launched her firm, she’s by no means confronted a wedding ceremony season like this yr. Couples who postponed their nuptials in 2020 have rescheduled celebrations for this yr or 2022, creating one of many busiest years for weddings in a long time, in accordance to a February research from the marriage useful resource platform The Knot.
Eddens booked $74,000 in income in 2019, a typical yr for weddings and occasions, in accordance to paperwork considered by Insider. However, she expects to double that quantity this yr.
Eddens tells insider the 5 steps to constructing a wedding ceremony planning enterprise, together with how to cope with crazed .
First, determine your type of occasions
The most important step in constructing a wedding ceremony planning enterprise is figuring out your ideally suited type of occasion, Eddens mentioned. Once you determine these elements, you may have a roadmap for advertising what you are promoting, discovering distributors, and speaking with shoppers, she added.
For occasion, would you like to specify in weddings which might be bohemian or conventional? Do you like working with trendy wedding ceremony traits or timeless ceremonies? “Take the time and hone in on those things,” Eddens mentioned, noting that these choices may also assist you to determine your ideally suited consumer.
Then, construct robust relationships with distributors
Once what type you may pursue, begin contacting distributors that match your imaginative and prescient, Eddens mentioned. However, these relationships are important to what you are promoting and it is essential to apply authenticity, she added.
Eddens prefers to meet with potential distributors in particular person and construct a rapport with them. She’ll ask about their favourite issues and later advocate outlets or eating places primarily based on their solutions.
“People remember that more than a pamphlet or brochure,” Eddens mentioned. “You want to get along with folks and also have a good time.”
Maintain a rapport with distributors within the off seasons
While wedding ceremony season sometimes runs from late spring to early fall, Eddens stays in contact along with her distributors all year long by sending texts or emails, she mentioned. Last yr, when the occasions business struggled amid the pandemic, she despatched playing cards of help to different professionals.
“It’s more than just business,” Eddens mentioned. “We talk about so much more within one wedding than just the service we’re providing.”
Keep behind-the-scenes work organized
Now that you simply’re planning occasions, spend money on a consumer administration system, Eddens mentioned. She makes use of occasion planning web site Aisle Planner, which gives checklists, seating association guides, and visitor listing monitoring.
Additionally, she makes use of challenge administration software program Basecamp for communication duties like importing contracts and proposals.
“The more clients see that you’re organized, the more comfortable they will feel,” Eddens mentioned.
Dealing with groom- or bride-zillas
If your organizational abilities do little to ease a groom- or bride-zilla, Eddens suggests analyzing the place that particular person’s stress originates and alleviate that ache level.
For occasion, if prospects get defensive about their price range, Eddens says she understands they labored laborious for that cash and can spend it appropriately.
“That is a very overlooked talent of a wedding planner,” Eddens mentioned. “It’s not just about making things beautiful, it’s handling the stress and everything else that could possibly be going on with a couple.”