- Depop is a trend market app with over 21 million customers who should buy, promote, and join.
- Top sellers shared a few of their finest practices for operating a profitable account with Insider.
- Their ideas embrace organizing and updating your stock and crafting conversational descriptions.
- See extra tales on Insider’s enterprise web page.
Depop, the peer-to-peer trend resale app, was based by Simon Beckerman — cofounder of PIG journal, a quarterly publication within the ’90s devoted to up and coming artists, designers, and musicians — and launched in 2011. Initially, the platform served as a useful resource the place PIG readers may buy objects featured within the journal. Shortly after, Beckerman noticed a bigger alternative to create a cell world market the place buddies and influencers may encourage, join with, purchase from, and promote to each other.
As of June 2020, the app reported having over 21 million customers, nearly all of whom are sellers, with Gen Z making up roughly 90% of that determine. Selling over 25 million objects, Depop employs 200 people unfold out between Manchester, New York, Los Angeles, and Sydney. They now function in 147 international locations, with the most important markets within the UK, US, and Australia. The on-line market Etsy introduced in June 2021 that it is buying Depop for $1.6 billion.
“Since April, Depop has seen nearly a 150% growth in new listings and triple-digit growth in the number of new sellers,” stated Shira Galler, senior group supervisor lead for Depop’s US group crew. In addition to elevated listings and sellers, Galler stated the corporate additionally noticed their first million-dollar vendor, Los Angeles-based Bella McFadden, who after promoting on the app for 4 years hit the seven-figure mark in whole gross sales in May.
Setting up an account is free and there aren’t any charges to checklist objects on the market. When an merchandise does promote, sellers pay 10% of the gross sales worth. But with so many listings and sellers, how will you stand out?
Insider talked to high sellers to find out how they did it.
Curate and care to your stock by maintaining with tendencies and organizing your stash
“It’s a good idea to start by identifying your style, brand, and creativity for a cohesive look,” stated Galler, who works with sellers by guiding them from new purchaser to leveling up to the highest vendor program, which implies promoting over 50 objects a month and incomes a minimal of $2,600 for 4 consecutive months.
Sellers additionally emphasised the necessity to focus on your stock when it comes to amount, model, and high quality.
20-year-old Damion Floyd from Columbus, Georgia, started promoting clothes from his personal closet on Depop in 2017. In 2019, he stated he started taking enterprise extra significantly, finally turning into a high vendor recognized for informal appears to be like like graphic tees, classic button-up shirts, and sweatshirts and windbreakers.
“I started going to local Goodwill stores on a daily basis to source merchandise. Now I buy clothing in bulk for $1.50 a pound and resell it at a good markup. I even sold a single wrestling t-shirt for $100,” stated Floyd, now a full-time reseller who splits his time promoting clothes on the app in addition to different objects on eBay.
Floyd buys roughly 100 objects a week at Goodwill, however securing stock is barely step one within the course of. From there, he washes, steams, and images every thing. Then, he divvies up the objects into labeled containers damaged down by attire sort, storing them inside a 10×10 storage room he rents for $82 a month.
“Keeping everything organized allows me to access it and ship faster and that leads to good customer feedback,” stated Floyd, who estimates he is earned almost $5,000 a month since March 2020.
Couple and enterprise companions, Amanda Nguyen, a 25-year-old med scholar, and Will McIntyre, 27, of Galveston, Texas, dwell in a two-bedroom condo and transformed the master suite into their stock room, filling it with clothes racks to home second-hand classic clothes once they launched their Depop store Rose and Bush in 2019.
The duo stated that whereas it is good to pay attention to sure tendencies and present types like Y2K, avenue, and cottagecore, your instinct is your finest asset.
“We truly believe that if we would personally buy and wear an item, then it will be loved in our shop too, and so far that is the case. Our favorite pieces always sell the fastest (and are the most liked), so we offer this advice to any new sellers,” Nyugen stated.
“We also follow different fashion bloggers, see what styles are popular on Instagram, and also look at what Urban Outfitters is selling for inspiration,” McIntyre added.
At the second, Rose and Bush is concentrated on florals and ‘grandma stylish’ appears to be like for ladies and classic 90’s plaid shirts for males.
“We go thrifting three days a week and typically spend $200 a week and we’ll earn at least $4,100 from that merchandise,” stated McIntyre, who concentrates on the enterprise full time. The couple estimates they made $57,000 in gross sales by the app final yr.
Write correct and fascinating merchandise descriptions
In many situations, the extra data you relay to your potential vendor, the extra possible you may make a sale.
When writing an merchandise description, you may need to be certain to embrace the colour of the merchandise, regardless that photographs are supplied. Other essential particulars to share embrace sizes — and the dimensions of the mannequin for perspective — detailed measurements when doable, designer title, materials, merchandise situation, and if there are any noticeable defects. (Here’s a itemizing of Floyd’s that follows these golden guidelines.)
Floyd, who fashions his personal objects, at all times provides mannequin is 5’9″ to his listings so potential patrons can get a higher sense of sizing.
Nguyen and McIntyre additionally mannequin their objects and reference their peak, in addition to point out whether or not objects are true to dimension or present any put on.
McFadden lists particular measurements, together with bust, weight, and inseam, in addition to washing directions when relevant.
All the phrases inside a Depop title and outline are searchable, so sellers additionally point out common model sorts corresponding to “retro,” “minimal,” and “vintage” so prospects can search by pattern.
One noticeable distinction between different vendor websites is that Depop likens itself to a social group first, market second.
“Don’t overthink SEO, just use phrases that describe the item and keep it natural and more organic. Depop is young and there’s a Gen-Z vibe. Write your descriptions like you’re talking to a friend and support other sellers by commenting on their items, too,” Galler stated.
Take informal pictures with a colourful background
The excellent news is that you do not want any fancy gear to take nice pictures of your objects.
“You can definitely use your iPhone — just be sure you have good natural lighting and the right angle,” Galler stated.
Depop permits up to 4 photographs per merchandise, and Galler recommends a mixture of mannequin pictures and flat lays the place the merchandise is featured on a coloration background.
Floyd units his iPhone to sq. mode for all his photographs as a result of he stated that every other mode will crop out your photograph. He added that portrait and horizontal mode will not work, nonetheless vertical will. When he is posing for mannequin photographs, he attaches his telephone to a tripod with an computerized clicker.
“I like to use red backgrounds because I hear red makes people want to buy stuff,” he stated.
Nguyen and McIntyre each other utilizing an iPhone as effectively and sometimes pose outdoor in entrance of a trellis backdrop on their balcony to make the most of the pure gentle, citing poor gentle and cluttered backgrounds as potential dealbreakers.
“Depop has a similar interface to Instagram, and so we like our aesthetic and overall look to be very cohesive and clean,” Ngyuen stated. McFadden varies her backdrop between a collection of strong coloration backgrounds and outside photographs.
Offer nice customer support with rewards packages and incentives
According to McIntyre, there are inexpensive choices for easy packaging and eco-friendly poly mailers.
“Shipping can get confusing, but Depop is great for shipping because they offer discounted shipping prices that can save you time and a hassle,” he stated.
In addition to maintaining his merchandise sorted so he can instantly seize and go to the put up workplace when an order is available in, Floyd additionally takes benefit of free delivery provides on-line at USPS, the place a number of completely different containers assist slim down delivery prices. He additionally makes use of Shippo, which affords discounted delivery charges.
Floyd additionally created his personal incentive program referred to as “Clout Tokens” for return consumers.
“If you buy a full-price item from me, you earn one clout token. Each time you return and shop with me, you get another token. Those tokens keep adding up and by your fifth purchase, you get 25% off,” he stated.
Nguyen and McIntyre equally provide 10% off on bundles and free delivery at instances. They additionally tie purchases up with twine for a minimal, sustainable look that mirrors their model and connect a private, handwritten word.
“Selling on Depop is an all-day affair,” McIntyre stated.
McFadden’s store states 100% of the proceeds from any stickers she sells from her stock will go to organizations supporting Black Lives Matter.
“At the end of the day, Depop is about our community first. We want sellers and buyers from all over the world to interact and support one another. We want to inspire and mentor creatives and let their passion take charge,” Galler stated.
This article was initially printed on Insider July 28, 2020.