How I Launched a Boutique Wedding-Planning Company in LA

  • Aubrey Huffmann and her sister, Kenzie, run wedding-planning enterprise Details, Darling.
  • They’ve created Instagram-worthy events in Joshua Tree and Malibu and do 60 weddings a 12 months.
  • They began out their careers in occasion planning. Here’s their story, as informed to Jamie Killin.
  • See extra tales on Insider’s enterprise web page.

I began Details, Darling with my sister, Kenzie Swift, about six years in the past.

We have been working occasions right here and there, however then we bought linked with Tassels and Tastemakers, a networking trade occasion for marriage ceremony planners, via a mutual buddy. We have been really pouring wine and serving to there when a marriage ceremony planner requested if we needed to return help her, and we determined to strive it.

Once we labored our first marriage ceremony, we checked out one another and simply knew it was what we have been meant to do. We began by aiding different planners and dealing as day-of unbiased contractors for a few marriage ceremony planners in Los Angeles and Santa Barbara for a 12 months, however we discovered that it was actually laborious to make a stable revenue, so we determined to begin our personal firm and hit the bottom working.

Kenzie interned for a nonprofit wine firm and helped with a few of their occasions as nicely, whereas I was working at a coworking house and helped facilitate their inside occasions. We have been each servers at totally different eating places for 2 years whereas getting our enterprise off the bottom and gaining a regular revenue from weddings.

We had no actual background in enterprise and actually simply faked it ’til we made it. 

Now, we usually plan about 60 weddings a 12 months in addition to our smaller occasions, and our pricing for weddings run from $three,200 to $9,000 relying on the package deal. 

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A Details, Darling marriage ceremony.

Details, Darling

We labored on constructing a huge presence on social media — we now have greater than 25,000 followers on Instagram. We did this factor known as “Darling of the Month” the place we featured totally different firms in the marriage trade, and that is how we bought to know individuals. 

A put up shared by Details, Darling (@detailsdarling)

We had some superior mentors and different marriage ceremony planners who have been giving us referrals in the event that they have been booked after which we met another nice distributors, like florists and venues, that began referring us, too. We began simply in LA and now we’re in LA, San Diego, and Orange County with a workforce of 5 women.

We at all times love bachelorette events as a result of we’re allowed a lot of inventive freedom.

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A bachelorette occasion in Joshua Tree, California.

A Raw Collection

Sometimes, we do not get that freedom with a marriage ceremony as a result of we’re following another person’s opinions and wishlist. With bachelorette events and bridal showers, we get to create enjoyable themes, which we love.

My favorites embody a impartial, nautical-themed bachelorette occasion we deliberate in Malibu with seashells and pearls galore.

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A nautical-themed bachelorette occasion in Malibu.

Details, Darling

Kenzie additionally deliberate a tremendous enjoyable “Mar-chella” themed bachelorette occasion in Palm Springs. They had a enjoyable ferris wheel photograph backdrop, wristbands for all the women, and customized “Marchella” donuts for dessert. 

Details, Darling

A “Mar-chella”-themed bachelorette occasion in Palm Springs, California.

Details, Darling

Pricing is dependent upon a few elements, however we usually begin at $750 for a digital design and it goes up from there, relying on should you want us to really be onsite for the setup.

When we plan bachelorette events, we’ll get to the home or venue earlier than the marriage occasion will get there.

This has change into much more well-liked for the reason that pandemic. Things are positively getting again to regular, however I suppose the pandemic confirmed individuals you can nonetheless have a blast staying at an superior Airbnb all weekend and discover actions to do there staying in as a substitute of going out to golf equipment or huge dinners in a huge city each night time.

When we arrange, typically the maid-of-honor will come assist if she desires to as nicely, however we hit the bottom working on setting all the pieces up.

We normally have welcome baggage which have the itinerary, items, and cute shirts that we’ll arrange first. Then we’ll put collectively a drink station, a number of balloons, and a few kind of tablescape for a dinner that night time. 

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A bachelorette occasion in Joshua Tree, California.

A Raw Collection

Then there’s at all times some kind of backdrop that the ladies can take footage in entrance of. We principally deal with the design side and let the bridal occasion deal with the coordination and itinerary.

For a nice bachelorette occasion, we suggest some kind of expertise together with the decor. 

Whether meaning bringing in a chef, a bartender, or a DJ for across the pool. Making meals for a huge group and cleansing could be labor-intensive, so even having one particular dinner that is themed and cooked for you helps take the burden off the bridal occasion.

Then the remainder of the meals could be simply ready stuff from Costco, however this provides a enjoyable upscale ingredient to the weekend and is another excuse to dress up. It makes all people a little much less rowdy as nicely!

For instance, we had a consumer host her bachelorette at Whisper Rock Ranch in Joshua Tree with the theme ‘southwestern desert.’ The first night time we had a fancy dinner among the many stars, and the second night time we had a DIY pizza-making class and a film night time on the deck. 

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A bachelorette occasion in Joshua Tree, California.

A Raw Collection

We additionally love doing silent discos. It’s tremendous cheap to lease and tremendous simple. It was a blast, and you are able to do it anyplace, even should you’re in an space that has noise restrictions.

Lastly, it is nice to have themes for every single day — whether or not it is Coachella or Olympics — simply to make everybody excited to stand up, dress, and take footage.

When it involves weddings, it is all-hands-on-deck and we’ll at all times be onsite your complete day. We ship our a questionnaire to begin. 

Our complete model is about wanting our purchasers’ visitors to stroll away and say, “That wedding was so Aubrey and Austin,” or whoever the couple is.

The questionnaire asks about who they’re, how they met, how they bought engaged, what they do for his or her jobs, issues like that, as a result of we have realized that when individuals write down their tales they have a tendency to actually dive into enjoyable particulars and can say little issues that spark our creativity.

We’re additionally very energetic on Instagram, TikTok, and Pinterest, so we take a look at what the traits are, then put our personal little spin on it. I draw a lot of inspiration from shows at shops, like Anthropology and West Elm, to provide you with totally different ideas for seating charts and concepts that folks have not actually finished in the previous.

For instance, we noticed a bunch of spray-painted hanging Edison lightbulbs at this boutique in Arizona and Kenzie had a bride whose final title was “Power.” We determined to imitate the idea and cling spray-painted lights in their coloration palette for the seating chart and used the tagline, “We’ve Got The Power.”

We’re the primary individuals there managing the timeline and all of the visitors and distributors, and the final individuals to go away breaking down and cleansing all the pieces up. Most of our weddings are 16-hour days and really labor-intensive.

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