- Brittni Popp‘s customized cake enterprise Betchin Cakes helps individuals have fun essential moments in life.
- Betchin Cakes noticed a 120% enhance in gross sales from final yr and is on observe to guide six figures in gross sales this yr.
- This is a component of Insider’s collection Star, Rising which highlights early-stage entrepreneurs who’re gaining reputation.
Name: Brittni Popp
Location: Redondo Beach, CA
Business: Brittni Popp likes to assist individuals commemorate their essential life moments, whether or not that is a bridal get together, divorce, and even an expunged DUI. Her enterprise, Betchin Cakes, sells extremely personalized baked items that come adorned with decorations like Barbie dolls or empty nips. In the 2 years since she launched her facet hustle, she’s landed high-profile clients like Paris Hilton and Khloe Kardashian.
“It’s always been about making people happy and having a moment for them,” she informed Insider. “The coolest part about it is that I’ve been the most authentic this entire time — that’s what’s getting me business.”
She would not bake the desserts, simply decorates them. The base value for a cake is $150 however costs can enhance relying on the quantity of customization. Popp’s costliest cake was round $900.
Before Betechin: Popp briefly studied communications at a neighborhood junior faculty earlier than dropping out in 2009. Now, she works full time in enterprise growth for grants administration software program firm eCivis.
Growth: Betchin Cakes noticed a 120% enhance in gross sales from final yr and is on observe to guide six figures in gross sales this yr, Popp says. The Instagram account has 12,000 followers and Popp lately expanded into making cupcakes and desserts for puppies and kids.
Despite the rise in enterprise, Popp says every week is totally different — in a single she will enhance 18 desserts, and in one other, she’ll solely deal with 5. “It’s never normal and I’m the queen of last-minute orders,” she stated.
Challenges: Since Betchin Cakes began as a ardour undertaking, Popp has been studying how one can run a enterprise on the fly. However, she’s discovered it tough to create a balanced working schedule, particularly as she continues to work full time.
Business recommendation: Take dangers, Popp stated. “Don’t be afraid to try and make your ideas come to life and into something that everyone can enjoy and benefit from.”
Business mentor: Popp calls Lauryn Bosstick, founder of skincare model Skinny Confidential, a mentor. Popp adopted Bosstick’s profession on Instagram earlier than chilly messaging her final yr, asking for her ideas on Betchin Cakes as a enterprise. “It’s great to have these women in the industry who are starting out just like me and gone through the same obstacles,” Popp stated, referring to Bosstick’s journey of turning her ardour right into a full-time job.
Why is now the most effective time to begin a enterprise? “I would say anytime is a good time,” Popp stated, noting that many individuals make excuses in terms of launching their ardour tasks. “I genuinely started my company wanting to make people feel special and have a moment they remembered.”
Hiring in at the moment’s labor scarcity: Popp’s pals assist her bake, enhance, ship and ship the desserts, however that is on a part-time foundation. The relaxation is as much as her. “I do my own marketing, buying, sourcing, and client calls right now,” she stated. “Everything is pretty personal.”
Popp hopes to increase her enterprise, which may embody hiring, however remains to be imaging what a mature model of Betchin Cakes would appear to be. “This year has been a big year for me,” she stated. “There’s so much opportunity and the demand is really high.”
Managing burnout: Popp prioritizes scheduling private time, together with a two-week trip every summer season. She and her boyfriend go to their houseboat on the Colorado River and she disconnects from social media. “It’s a great break from reality to disconnect,” she stated. “I always make time for a break.”