Twitter to Add Context to Trending Topics

Twitter stated Tuesday it could add extra context to matters that development on its service, an effort to clear up a function that has typically been used to amplify hate and disinformation.

The change comes as Twitter and different social media firms battle to reply to disinformation surrounding the U.S. presidential election. But it stops wanting an answer that some Twitter staff and exterior activists have proposed: eradicating Trending Topics altogether.

Twitter provides traits as a means for customers to determine which matters are hottest. The traits function an on-ramp for brand spanking new customers who’re studying how to discover info on Twitter and to assist all customers navigate information matters. It may be curated based mostly on private pursuits or geographic location.

But the system has typically been gamed by bots and web trolls to unfold false, hateful or deceptive info.

Observers agree and recently launched a campaign using the hashtag #UntrendOctober, which asks Twitter to turn off its trending service through the election in November.

“We need to make trends better, and we will,” said Frank Oppong, a Twitter product manager, and Liz Lee, a product trust partner, in a company blog post announcing the change.

Trending Topics will now include explanatory tweets and descriptions that show why an item is trending, Twitter said. Previously, Trending Topics included a topic title or hashtag, accompanied by a steady stream of tweets about the subject, often leading users down a rabbit hole to uncover why it had become popular.

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