- An artist herself, Alix Greenberg began an organization to assist different artists promote their work.
- ArtSugar is an artwork gallery and retailer the place millennials can uncover new, up-and-coming artists.
- Greenberg shared the pitch deck that helped her increase $500,000 in seed funding.
- See extra tales on Insider’s enterprise web page.
“Do you want to be a freelancer or do you want to be an entrepreneur?”
This was the query a buddy requested Alix Greenberg that modified the trajectory of her enterprise from a scrappy Instagram account the place she bought her drawings, into an on-line gallery and ecommerce web site geared towards millennials, known as ArtSugar.
After working in positive artwork galleries and museums for seven years, the Christie’s MA and Cornell BFA graduate bought again into portraiture on a whim. Greenberg began “Portraits for Good” the place she donated to charities for every portrait she bought.
“No one had ever paid me for my art before, so this was a novel kind of idea to me,” she informed Insider.
But when confronted with the way forward for her profession, she determined she’d quite be a startup founder serving to different artists earn cash than being an artist herself. So she recruited some artists to promote on her web site, continued to accomplice with charities, and constructed her enterprise whereas working a 9-to-5. After two years, she employed a buddy to assist her rebrand and took the enterprise full-time.
Today, her firm’s annual income has elevated 80% since final March, partially as a result of extra individuals purchased artwork on-line in the course of the pandemic. Online artwork gross sales in 2020 doubled from 2019, marking the primary time the ecommerce share of an estimated $50 billion market exceeded that of retail, based on a report by funding banking company UBS.
Last month, Greenberg secured $500,000 in seed funding via Curate Capital, a agency that focuses its investments on female-owned firms.
Curate’s founder, Carrie Colbert, first found ArtSugar on Instagram as a collector herself, earlier than reaching out to Greenberg about investing. Their relationship grew over time with month-to-month and weekly check-ins till Greenberg felt Colbert was the appropriate individual to assist her scale her firm to the subsequent degree.
“A lot of VCs would ask me about my exit plan and it was very hard for me to explain what I wanted to do with it,” Greenberg stated. “But Carrie wasn’t so focused on that. She just knew if we grew something amazing together, the exit would just appear.”
Check out the pitch deck Greenberg despatched to buyers final 12 months to find out how she landed her first spherical of funding.