History and human nature show we’ll gown up once more. What that appears like is the actual query.
It is a reality that could be arduous to think about in a world devastated by sickness and financial insecurity, riven by racism and unrest, however we’ll dress once more.
Dressed not for the anonymity of the hospital or the important work power, the warmth and heartbreak of the protest, the anomie of the grocery store or the park, however for the subsequent stage catharsis. Capital D Dressed. It is each historical past and human nature.
“We will come out of this, like we come out of a war,” stated Li Edelkoort, a pattern forecaster. “The buildings are still there, but everything is in ruins. We will want two things: security and to dance.”
“We will be aching for something new, to refresh our personalities,” she stated. “Eccentric clothes, romantic clothes.”
And that’s the reason, after months by which the loss of life of style was proclaimed loudly and often, per week when it was as soon as once more compelled to confront its personal function in preserving inequality, the motor of the trade has begun to shift into gear as soon as extra, in Europe and Asia if not but in America, the place shops stay nailed shut.
Thus far, there was rather a lot of concentrate on the “system.” Rather a lot of anguish about the want for change and angst over buying. Will anybody ever wish to do it once more?
It’s the fallacious query.
What we ought to be asking is: When we re-engage with a world pockmarked by ache, and see each other — from extra than simply the shoulders up — what’s going to we wish to put on?
It sounds ridiculous: Who cares what we’ll put on when there was a lot tragedy and financial destruction, when outdated wounds left to fester have been gashed open as soon as once more? But the root of that query is as cyclical as historical past: What will our post-crisis identities seem like?
The Question of Clothes
What will we would like our garments to telegraph about who we now have grow to be, and what these sophisticated experiences have meant? It is the solutions to these questions that can pull us into shops once more. It is the solutions to these questions that can get factories buzzing once more — rather more so than interim security precautions or the modifications in style reveals and clothes deliveries presently being mooted by trade insiders.
Not that there’s something fallacious with these modifications; many are laudable, if nonetheless in draft kind. The style circus is a creaky circus and in want of an replace — to not point out much more significant grappling with race and illustration in hiring and provide chains. Shows can be completely digital not less than till September, in the event that they occur in any respect this yr. (Many designers — Dries Van Noten is one — assume not.) The British Fashion Council and the Council of Fashion Designers of America collectively revealed an announcement successfully urging an finish to the touring pre-collection extravaganzas.
“Open letters” to the industry have been issued, signed by a variety of retailers and mostly independent designers, pledging allegiance to a “right-seasoning” of store deliveries so that coats are sold when it is cold, bathing suits when it is warm, and sales take place after the big gift-giving seasons, not before.
And speaking of stores: They are reopening (or were, until they became fearful of damage from the protests), with hand sanitizer stations, social distancing, plexiglass protection and regular disinfecting. Still, the retail bankruptcies keep coming, the numbers get worse and worse.
It’s not going to be a need for more leggings that solves that problem — those we can get online. (And besides, hasn’t everyone realized that what we need is elsewhere?)
It’s going to be the irrational, emotional pull of a … something. The gut punch of recognition that comes from seeing a new way to cast your self. One that signals: “Yes, I have changed. Yes, things are different. Now we emerge in a new world.”
It’s on fashion to define that something, because that something is going to be how history remembers whatever happens next. It will do what clothes always do, which is symbolize a moment, and give it visual shape. What that shape will be is the existential question facing designers right now.
But here’s a bet: It’s not going to be sweatpants. It’s not going to be the all-black patchwork of the antifa or the Hawaiian shirts that have been co-opted recently by far-right anarchists.
The End of (Fashion) History
Right now, the news is full of intensity, just as previously it was full of Crocs, of speculation that after months of living with elastic waists and stretchy fabrics, we will never go back. That just as white collar workers will never return to old office life or old office schedules, they will never return to old office dress and the social order that signified.
That may be true, and though it’s possible that this really is the end of fashion as it has been defined and disseminated by the aesthetic empires of the West — that Newton’s third law of motion no longer applies; that the Marxian thesis-antithesis-synthesis cycle that has powered our clothing choices for decades is over — it probably is not. If I were one of the companies currently crowing about being the “it” brand of the WFH wardrobe, or trying to clothe the uprising, I would not be resting on my laurels.
It is even more likely that we will develop some sort of Pavlovian association with the clothes that became the uniforms of our isolation and our impotence; that to see them will send us subconsciously down a wormhole to the pandemic; that what we will need is exactly the opposite.
That’s what the past teaches us, anyway.
Times of great trauma also produce moments of great creativity as we attempt to process what we have been through. The functional side of that is fashion. After periods of extremes — war, pandemic, recession — dress is a way to signal the dawning of a new age.
One of the most obvious examples of this, said Jessica Regan, the associate curator of the Costume Institute at the Met, is the period after World War I and the flu of 1918, when the lavish embellishment and physical liberation of the flapper era and the Harlem Renaissance emerged. Think, too, of the Dior New Look of 1947, which, with its acres of skirts and tiny waists, served as a direct riposte to the privations of World War II and the Depression. (It was, literally, a new look for a new time.)
A similar transformation took place after the bubonic plague swept the world in the mid-14th century. Valerie Steele, the director of the Museum at the Fashion Institute of Technology, noted that the scourge gave rise to the more body-conscious dressing, plunging décolletage and lavish adornment in Europe that came to characterize the well-off of the Renaissance. “A symptom, perhaps, of people seeking pleasure while they could,” Ms. Steele said.
As recently as the mid-1970s, the oil crisis and the resulting recession gave birth to discorama and the explosion of color and tactility that was the Yves Saint Laurent Ballets Russes collection. The financial crisis of 2008 led, a few years later, to a backlash to the backlash and the luxury logos that dotted garments with the ubiquity of daisies in springtime.
This is not necessarily a sign of indulgence. It’s a statement of belief in the power of beauty to lift the spirit. Fashion is created for the future, and that implies faith in that future.
It suggests, said Jonathan Anderson, the designer of Loewe and of JW Anderson, who recently went back to his Paris office for the first time since his Loewe show in February, that we are nearing a time that demands “utopian fashion.” Volumes and colors that are “completely out there.”
We “will want beautiful things,” Alessandro Michele, the creative director of Gucci, said in a recent Zoom news conference. “The bamboo handle bag was created after World War II. It was a time of the rebirth of beauty.”
That also raises the stakes for an industry that has increasingly treated itself and what it makes as disposable. People may buy clothing that celebrates frivolity. But that is not the same thing as buying frivolously. Especially when money and where you spend it can make a political statement.
“This has taught us that we don’t miss stuff,” Pierpaolo Piccioli of Valentino said via Zoom. “We miss people. We don’t need another T-shirt exactly the same. We need something that delivers an idea, a culture.” Something that communicates a sense of the hands that have touched a garment, the imagination that has created it, the effort that has gone into it.
No one is going to rush out to buy a whole new wardrobe, nor are we likely to see the “revenge buying” in China that sparked what was reportedly Hermès’s best sales day turn into a trend. Indeed, analyst reports from Bain and the Royal Society for the encouragement of Arts, Manufactures and Commerce have found that people say they expect to buy fewer clothes, though not necessarily to spend less. There will be, said Lucie Greene, a consumer insights strategist, a certain amount of shame associated with having the extra income that allows for buying new clothes.
“The continual desire for newness for the sake of newness will feel very inappropriate,” she said.
As in 2008, when “stealth luxury” became a part of the vernacular and logo-a-gogo fell into disrepute, overt displays of wealth will probably be toned down. (Mr. Piccioli said he had already moved away from the logo.) So will the immediately identifiable decade-referencing trends that labeled clothes so 1980s, so 1990s. But, Ms. Greene said, “a beautiful piece that can be worn for multiple reasons for multiple years? That will be important.”
When going to a restaurant for the first time in a very long time, or having a dinner party with friends becomes an event — when, as Mr. Anderson said, everyday moments become “bigger” — the occasion will demand a costume to mark it. And if a dress (or a suit) becomes a totem of change, then it is not a casual purchase or one to be thrown away later.
“I have a feeling that the things we make have a longer life than the one we have allotted to them,” Mr. Michele said.
For years, fashion has fretted about the meaninglessness of its seasons, partly because global warming and globalization rendered them null and void and partly because there were so many collections, they couldn’t be temporally defined. (Pre-spring, after all, is simply … winter.)
Now it is actually in everyone’s interests to jettison them entirely. Timeless fashion is fashion that holds its value and can be worn and reworn. It can also be sold and resold. It does not become passé in a matter of days. This may mean that fewer garments are made and bought and shown. It may mean a contraction of volume that will impact manufacturers.
In the short term this could be painful, though the short term is already full of pain. In the long term it will help solve problems, including that of sustainability. (Eco-materials are good, but fewer materials staying in our closets longer is better.)
As Ms. Greene said, “disaster often accelerates, exponentially, the macro trends that predate its arrival.”
Beyond the Retail Carnage
One of those trends was the importance of “experience.” But what does that mean?
When I first moved to London, back in the late 1990s, everyone who visited me wanted to go to Topshop at Oxford Circus. It was up there on the tourist wish list, along with the Eye, Parliament, Buckingham Palace and Harrods. Then Topshop went on an international push, opened on Lower Broadway in New York, and … no one really cared anymore.
The store had seemed to thrum with the energy of the city at that time. Its theater wasn’t art experiences on the walls or an in-house D.J., but watching other shoppers try on new identities in the group dressing rooms. The performance involved was the performance of being us.
Somewhere, in chasing the e-commerce promise of any product available at any time and in expanding locations to every street corner, that was lost. If one store was good, 10 would be better. Fifty. Two hundred, all around the world. They became a utility, like Amazon and Walmart. And then, when they were forced to shut their doors, they became a liability.
After all, if there is one thing we probably know after not shopping for a few months, it is that no one needs to leave the house to shop. There has to be a reason to push through the doors. And the idea of wandering lonely as a cloud through a socially distanced plexiglass-lined emporium is not it, especially if the socially distanced plexiglass-lined emporium on the other side of the street is pretty much exactly the same.
What stores should be is a destination: the embodiment of the history, society and culture of a city. This implies a certain singularity: the magic of one that still draws people to Harrods, to Bergdorf Goodman, to Le Bon Marché. The purchase is the souvenir of having been there, in those halls, on those escalators. With each other.
It implies the human connection, which is why certain boutiques — Capitol in Charlotte, N.C.; Ikram in Chicago; A’maree’s in Newport Beach, Calif.; Merci in Paris; Corso Como in Milan — were for so long magnets for so many (and probably will be again). The idiosyncratic taste of their owners, their conversation, cannot be replicated by an algorithm.
When designers talk about these proprietors, they talk about their belief in their work. About faith. When customers talk about them, they talk about discovery and emotion. Which are reminiscent of the kinds of words Ms. Edelkoort used when she talked about what’s next, like “craft” and “intimacy.”
In a recent letter to his staff, Jean Touitou, the founder of A.P.C., noted that he had considered simply closing his stores in March — that he had done enough and there was no reason to struggle on. But, he wrote, “the period that is opening up right now is a revolutionary period in which everything can be reinvented.” He realized, he said, “I want to continue to make fashion.”
In Rome, Mr. Michele said he was “discovering new ways of being creative, new ways of working.” He is planning to call the last collection he designed before the pandemic “Epilogue,” in acknowledgment that it is the end of an era. The next one? Possibly “Overture.”
In Nettuno, Italy, Mr. Piccioli was talking about the work he had begun. “We need to be more radical, more extreme in our choices,” he said. “It’s interesting what’s coming out.”