The Under-Eye Trend of TikTok


In December, Sara Carstens, a mannequin and creator on social media, reached for a brownish lipstick and swiped it beneath her eyes the place she would sometimes apply concealer, posting the footage to TikTok.

“The entire goal is to normalize dark circles,” Ms. Carstens, 19, mentioned in an interview. She desires them to be thought of not ugly however “normal.”

“Sometimes, it can be beautiful,” Ms. Carstens mentioned. Plus, “we’re Gen Z. We’re all tired and have bad sleeping schedules.”

Her darkish circles video has been considered greater than seven million occasions on TikTok because it was posted, and has circulated on different social media platforms together with Instagram. Models, make-up artists and different content material creators have additionally emulated the beauty impact — a rejoinder to anybody who may counsel such facial traits must be hidden.

Ms. Carstens said she was inspired by the “femboy aesthetic” — using makeup to accentuate one’s cheekbones, nose bridges and under-eye hollows to an angular, androgynous effect (think Timothée Chalamet). The look has been popularized by nonbinary creators like Tatiana Ringsby who defined the aesthetic as “expressing femininity without the pressure of exuding femininity.” It’s a term the L.G.B.T.Q.I.A. community and others use to define a form of expression that blurs the lines between genders.

“It’s a trend for some people, for others it’s who they are,” Mx. Ringsby said. “I think it’s a beautiful thing to accentuate something we’re insecure about.”

Some experts think this trend is more than just a polarizing fad though, and that it might actually say something about society and the moment we are all living through.

“There’s a sort of a world weariness that these younger women might want to be expressing through this,” said Rachel Weingarten, a beauty historian and author of the book “Hello Gorgeous! Beauty Products in America ’40s-’60s.”

There are some forebears of this trend, most notably Marchesa Luisa Casati, an Italian heiress and muse to artists including Man Ray, who famously encircled her eyes with kohl — an act Ms. Weingarten called “a middle finger to the expectation of women’s beauty.” But, according to Ms. Weingarten, the dark circles phenomenon is distinct from unconventional beauty trends, including the French concept of “jolie laide,” which refers to attractiveness that is aided by imperfections, flaws or uncommon features.



Source link Nytimes.com

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