‘The Start of a Comeback’ in 5 U.S. Cities


As Covid-19 vaccinations have picked up and extra companies reopen throughout the nation, Easter weekend noticed a resurgence of vacationer exercise in some cities, maybe indicating a turning level for the struggling tourism business.

Chip Rogers, the president and chief working officer for the American Hotel & Lodging Association, the commerce group for the hospitality business, stated that earlier than final weekend, restoration had been “very regionalized,” with locations like Florida and Texas doing properly and “cities that thrive on large meetings and conventions like a Chicago, Orlando, Las Vegas” struggling to get well.

“You’re seeing really good pickup over the weekend dates, which have now extended. Traditionally they’re Friday to Sunday, now it’s Thursday to Monday,” he stated, referring to the rise in leisure journey. But the shortage of enterprise journey means weekday bookings proceed to lag. Still, he added, there’s cause for “cautious optimism.”

But vacationers, even those that are totally vaccinated, ought to follow warning whereas visiting some states, well being consultants warn. Case numbers are going up in some widespread locations, like Florida, which noticed a spike as revelers flocked there throughout spring break. The Centers for Disease Control and Prevention nonetheless recommends that individuals proceed to put on masks, social distance and steadily wash their fingers, regardless that some native governments have relaxed or lifted these guidelines.

Here’s a take a look at what occurred over the weekend in 5 main U.S. cities and what it’d imply for the long run of the tourism business.

New York City got here alive final weekend as many companies and industries that had remained closed for the reason that begin of the pandemic reopened on April 1 at decreased capability, together with sporting and live performance venues, in addition to some accommodations and sightseeing cruises. These reopenings, together with hotter climate and the rising fee of vaccination, seem to have been a boon to the tourism business, stated Chris Heywood, govt vp of communications for NYC & Company, town’s official tourism group.

“It just seems like a surround sound of a lot of positive news coming out,” Mr. Heywood stated.

Times Square, maybe one of the best harbinger for vacationer exercise in town, had its highest pedestrian depend this yr to date, round 150,000 per day, in accordance with the Times Square Alliance, which tracks exercise in the realm. That’s up 394 p.c from the identical weekend final yr, however nonetheless far-off from prepandemic numbers. During the identical weekend in 2019, a median of roughly 364,000 folks per day visited the realm, stated a spokesman for the Alliance.

“We still have a ways to go until Broadway reopens, which will be a significant increase in tourism for the city and Times Square,” Tom Harris, the Alliance’s appearing president, stated, “but these small steps are allowing more people to safely experience what Times Square has to offer after a long year.”

Warming climate and relatively looser Covid-19 laws have drawn many vacationers to Miami and the encompassing space. As a end result, stated Greg Galy, who owns Mila Miami, a restaurant in Miami Beach, many have traveled from out of state for extended stays — particularly from places like Los Angeles, New York and Chicago — which he said “has enabled the business to pick up customers that we wouldn’t have.”

This influx proved problematic over spring break, when police officers in riot gear used pepper balls to enforce an emergency curfew and disperse revelers ignoring social distancing and mask regulations.

During the weekend of March 28 to April 3, Miami “saw its highest occupancy level since the start of the pandemic, with most hotels reporting upward of 75 percent occupancy levels,” said Suzie Sponder, a spokeswoman for the Greater Miami Convention & Visitors Bureau. That’s only a 6.6 percent drop from the same weekend in 2019.

Ms. Sponder added that the average room rate for the weekend was $282.29, up 25 percent from 2019. And Mr. Rogers, of the American Hotel & Lodging Association, said that revenue, which is still down across the board, is the best indicator of the industry’s recovery, noting that Miami’s strong numbers are the exception rather than the rule.

In the tourism industry, “you still have a lot of folks that are out of work,” he said, “because it’s those large, city center urban hotels that employ the most people, because they have those extensive food and beverage operations that are not working right now. That’s where most job loss is occurring.”

In Los Angeles, hotel occupancy has mostly grown steadily week over week since the beginning of the year, according to the Los Angeles Tourism and Convention Board.

“Our weekends have been at 70+ percent occupancy for the past two weekends,” Jamie Simpson, vice president of global communications for the board, wrote in an email on Monday. That number remained steady over Easter weekend, with an average occupancy of 70.4 percent. That’s the highest since last March, before the start of the pandemic.

Ms. Simpson said the board anticipates a 35 percent spike in visitation in 2021 over 2020, but does not expect to reach 2019 levels until 2024.

Still, as more businesses reopen, the board is starting to market to domestic visitors. Museums in the city have started reopening, as have theme parks and outdoor live events. (Disneyland, in nearby Anaheim, is scheduled to reopen at the end of April.)

“It’s been an incredibly tough year for the restaurant industry, but L.A. has seen a bubble of hot new restaurants open recently,” Ms. Simpson said, as well as several new hotels.

In Las Vegas, there have been a slew of reopenings, including the restarting of pool parties across a number of hotels.

“If you’re in Vegas and try to go to a pool, it’s not easy,” said Derek Stevens, who owns and is the chief operating officer of the Circa Resort & Casino. “It’s like trying to book a dinner reservation on New Year’s Eve. It’s not something you do the day before.” Spots at the pools at his establishments, which include two other hotels, are booked a month in advance because of reduced capacity limits and social distancing, which he said shows that there is demand for leisure travel. Hotels and other venues in the city are limited to 50 percent capacity.

Though the weekend of Easter is, historically, the second slowest weekend in the city, this year was different because of March Madness, the annual N.C.A.A. basketball tournaments. “Everything was packed to the restricted capacity level,” he said. “On Saturday, all of our venues were filled by 10 a.m. because of Final Four. I think that was the case throughout all of Las Vegas.”

Mr. Stevens said that since the Super Bowl, in February, there have been indications that the tourism industry in Vegas is recovering, adding that his three hotels have been sold out every weekend since. “I’ve never seen booking at the rate of what we’ve seen in the past three months or so. This is the strongest booking that I’ve ever experienced,” he said.

But there continues to be a dip during weekdays because of the lack of conferences or conventions. “What we’re seeing is enormous pent-up demand for leisure travel that while it’s going to take place throughout the entire summer, does not necessarily mean that business travel will follow suit,” he said.

Though New Orleans did see a boost over spring break, Passover and Easter, it still has a long way to go “before a full recovery of our $10-billion hospitality industry,” said Kelly Schulz, senior vice president of communications at New Orleans & Company.

Hotel occupancy has been inconsistent, ranging from 20 percent to 49 percent between January and March, and in some cases up to 90 percent on key weekends in the French Quarter, Ms. Schulz said.



Source link Nytimes.com

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