The email template I used to land my first 10 coaching clients


  • Susie Moore is an creator and life coach whose work has been featured on the Today present, Oprah.com, Forbes, Marie Claire, and extra.
  • In 2013, Moore started a aspect hustle as a life coach and marketing consultant, which she grew to be so profitable that she was in a position to stop her six-figure wage job in tech simply two years later.
  • When beginning out, Moore informed everybody she knew about her new enterprise so as to discover clients, and did not trouble with formal coaching certificates to name herself a coach — as a result of a “good coach knows that your life experience is your credibility,” she says.
  • Moore additionally created a fool-proof email template that she credit with securing her first 10 paying clients.
  • Visit Business Insider’s homepage for extra tales.

So you’ve got began or are excited about beginning your personal coaching or consulting enterprise — congrats! Now you need to know the way to land clients constantly and have a circulate of individuals consistently looking for you out to rent you.

I’m going to present you the steps I took (with a script and a few main hacks) to rapidly land clients. I used these when I first began my coaching enterprise as a aspect hustle earlier than rising it right into a thriving enterprise that allowed me to stroll away from my $500,000 a yr profession in tech. 

1. Tell everybody you recognize — in a strategic and non-annoying manner

I began by telling my buddies one after the other about how I was coaching as a life coach. Share your personal steps with these shut to you. Your buddies will congratulate and assist you (if they do not, discover new ones!).

But my buddies weren’t going to be my clients — I had to generate some. And there are not any clients with out consciousness. 

Here’s the precise email that I despatched to my private contact listing of round 50 individuals which landed me my first 10 paying clients.

Hello buddies!

For these of you who have no idea, I am at the moment attending NYU to get a certificates in Personal Coaching. I am now prepared to tackle some new clients (at a really reasonably priced charge) for expertise as I acquire my certification.

It is preferable for me to coach individuals I have no idea, so I am asking to your assist in discovering somebody you would possibly know who could be keen to interact on this thrilling course of with me. It is a six-week engagement for an hour every week (on cellphone or in individual). I am enthusiastic to work with people who find themselves dedicated to drive optimistic change of their life. 

I want to name any referrals by [date] for a 15-minute name to see if there is a good match. If you would ship me names and get in touch with data of anybody that could be , please let me know as quickly as attainable. 

Also, a lot of you already expressed curiosity in wanting to be coached as properly. If so, please ship me your most fitted contact data, as there could be classmates of mine that I can refer you to.

I am very obsessed with this discipline and know it may be extraordinarily rewarding for anybody!

Look ahead to listening to from you.

Thanks a lot — Susie

You might be the very best life coach on the planet, but it surely doesn’t suggest something except different individuals learn about it. You’ve obtained to put the phrase out about your work and promote your self. 

2. Call your self a coach instantly

I began calling myself a coach in a single day.

I launched myself as a coach to everybody I met, modified my social media (other than LinkedIn as a result of I nonetheless had my j-o-b) to “Susie the life coach,” and introduced to all my buddies that I was prepared to begin accepting clients (utilizing the above script). 

I had my enterprise up and operating inside days — as a result of nothing beats motion.

three. Don’t await a coaching certification

I nonetheless have no formal coaching , and doubt I ever will. I’ve learn over 600 self-help books and any good coach is aware of that your life expertise is your credibility. That NYU certification? I by no means accomplished it. I selected to coach versus holding on studying about coaching.

It’s upsetting that many proficient and good individuals can get caught within the loop of gaining certification after certification. I refer to this as “procrasti-learning,” and it is a surefire manner to kill any enterprise momentum you are hoping to have.

Just as a author turns into a author by writing, a coach turns into a coach by coaching, and a marketing consultant turns into a marketing consultant by leveraging their expertise and serving to others.

You should do the verb earlier than you develop into the noun. This does not apply to each discipline, after all. But for one thing like coaching (which is totally different to being a therapist or psychologist), it is the creating, doing, being, and serving others to get actual outcomes that counts.

four. Get into the media

This was the most important development hack I used — and nonetheless use.

I used to learn MindBodyGreen, a giant well being and wellness web site, at my company job when I was bored as hell, daydreaming about working within the private improvement area. One day I thought, perhaps I might write for them! And so I did.

I submitted 500 phrases and two weeks later, there I was — in print! I’ve saved going ever since. And it has been the one largest think about exploding my enterprise and model. Since then, I’ve been featured within the media lots of of occasions, in locations such because the Today present, Oprah.com, Forbes, Refinery29, the BBC, Family Circle, Well + Good, and tons extra. It’s an enormous credibility and authority constructing manner to stand out from the group and develop your corporation. And it is a grasp hack for accessing large audiences who want what you recognize.

So as an alternative of considering, Where’s my subsequent consumer coming from? How will I get individuals to learn about me? I’m spinning gold, the place are my individuals? You can allow them to discover you — in a giant manner. 

Susie Moore is life coach and recommendation columnist who helps entrepreneurs get employed by leveraging the media. Sign up for her free workshop on how to get publicity for your corporation proper right here.



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