MILAN — In a transfer that would reshape the style world, Miuccia Prada and Patrizio Bertelli, the inventive director and chief govt of the Prada Group, the considering girl’s model and one of many gravitational poles of the Italian trade, introduced on Sunday that they had been appointing the Belgian designer Raf Simons as co-creative director of Prada.
He and Ms. Prada can have “equal responsibilities for creative input and decision-making,” the announcement mentioned.
The disclosure got here on the ultimate day of Milan Fashion Week — and two days after what was Ms. Prada’s final solo present — at a reside information convention held within the model’s headquarters.
Although restricted version collaborations have grow to be a pattern in style, this takes the concept to a wholly completely different stage, particularly in an trade the place designers usually are not identified for sharing the highlight and sole aesthetic authorship is historically fetishized.
Mr. Simons, 52, who most just lately was chief inventive officer of Calvin Klein however left that post in December 2018, and Mrs. Prada said they had been in discussions for more than a year about the possibility of working together.
Mrs. Prada, 71, denied the decision to work together was taken as preparation for her eventual retirement. Rather, both designers presented it as a reaction to the evolution in the fashion world toward a focus that prioritized commercial results over creativity, and an attempt to right the balance.
The “fashion industry is moving more and more toward an industry that might end up excluding creatives,” Mr. Simons said. “I see more and more the possibility of having a strong business without strong creation. That is something we do not agree with, Miuccia and myself, and I know for a fact many designers do not agree with. We think we should not forget in this business about creativity.”
Their first joint show will be in September. Mr. Simons will not work on Prada’s Miu Miu brand, and he will continue to design his own namesake line.
(This story is developing.)