- Vivian Nguyen sells toys, equipment, and snacks on the livestream procuring app Popshop Live.
- In 2020, her enterprise Cyndercake did greater than $60,000 in income on the app.
- She explains how different enterprise homeowners can construct a following and promote via livestreams.
- See extra tales on Insider’s enterprise web page.
Vivian Nguyen smiles radiantly, welcoming individuals by their names as they be a part of her “Kawaii Friday Show” livestream.
“You guys have been eyeing the plushies,” the 21-year-old says. “I got you.” She unwraps a stuffed animal that appears like a bunny with its ears pulled again in a blue bow. The character’s identify is Pochacco and it is made by Sanrio, the creators behind the favored cartoon “Hello Kitty.”
“Do you want me to list pre-orders for these?” she asks viewers. “I have two or three coming directly from Japan. These are $45 each and I only have one on hand.” Viewers react with colourful lighting bolts that ascend throughout the display screen.
“So I’m gonna list this one.” She holds the stuffed animal as much as her digital camera, captures a photograph, and with a number of faucets the merchandise is posted. “Going up in 3, 2, 1…oh my gosh, Zara, congratulations you got it!” The batch of pre-orders sells out inside seconds.
Nguyen, who’s based mostly in San Francisco, was one of many first sellers on the livestream procuring app Popshop Live when it launched two years in the past. As extra small companies and resellers are utilizing livestream reveals to develop their companies and personally join with clients, livestream procuring is estimated to develop into a $25 billion market by 2023.
Before becoming a member of the app, Nguyen was an influencer on YouTube promoting “squishies,” or foam toys with a viral following which can be addictively satisfying to squeeze in your fingers. She additionally sells stuffed animals often known as “plushies,” Kawaii equipment, and Japanese snacks.
In 2020, Nguyen’s enterprise, Cyndercake, made greater than $60,000 in gross sales on Popshop Live, which Insider verified with documentation. It’s serving to her pay for faculty and her fast progress led her to open her first ecommerce website this 12 months. “When I was starting to sell, it kind of felt like a garage sale,” she stated. “I figured that an online shop would be a good step to officially make my mark as a business owner.”
Popshop Live founder and CEO Dan Dan Li advised Insider that a part of Nguyen’s success has come from partaking along with her clients. “The sellers who are successful with this format are the sellers that really spend time on building those relationships with customers,” Li stated. “She cares about our customers and really pays attention to what they want.”
Nguyen gave Insider her suggestions for different small enterprise homeowners who wish to begin livestreaming on the app.
Use the livestream format to indicate the small print up shut
Before becoming a member of Popshop Live, Nguyen bought her merchandise on marketplaces like eBay and Mercari, in addition to on Instagram. But she’s realized it may be troublesome to face out on these closely saturated platforms with static photographs. Nguyen stated she’s made extra money since switching to Popshop Live, due to its interactive nature.
“With livestreaming apps, most buyers purchase impulsively, so it kind of helps the seller as well,” she stated.
It’s additionally an efficient solution to promote extremely visible merchandise like Nguyen’s pastry store of squishies. From foam donuts and cronuts to the French dessert mille-feuille, the food-themed toys look so reasonable, viewers remark that they make them hungry.
And Nguyen can exhibit how “squishy” every one is by squeezing it in its package deal for viewers to see how lengthy it takes to decompress earlier than it returns to its authentic form. (This is a crucial high quality to squishy collectors, as some choose slow-rising and others choose fast-rising.)
Have energetic conversations with clients
During considered one of her Friday afternoon reveals, Nguyen listed plum-flavored Japanese Kit Kat bars. The novelty sweet led viewers to debate new flavors within the feedback scrolling up the display screen — tomato, garlic, miso soup, baked potato and butter. She laughed because the ideas received more odd.
Sometimes viewers ask her what it is prefer to run her enterprise. “I love packaging orders,” she advised one viewer throughout a present. “I have a very small area to work with,” she continued, explaining how she has to stroll between two completely different rooms the place she shops merchandise in her dwelling.
The format additionally provides clients the chance to ask questions concerning the merchandise, like how lengthy a squishy will final earlier than it will get worn out. To which Nguyen solutions, “They won’t break apart unless you rip them. They’re very durable. I have been collecting them for almost 10 years and most of the squishies I have are still in good condition.”
Survey viewers to get real-time suggestions
Instead of counting on tendencies, livestream sellers can survey their clients in real-time. If a specific product sells out shortly throughout a present, the vendor is aware of it is a hot-ticket merchandise and they need to restock it as quickly as doable.
Another good solution to predict demand are pre-orders — a device Nguyen makes use of usually on Popshop Live. She reveals viewers a product she plans to get in a pair weeks and offers them the possibility to order the merchandise forward of time. She additionally may ask her viewers if they need extra of a specific product or what else they wish to see.
“Their comments have been really helpful,” she stated. “I usually ask whenever I’m unsure and I don’t want to risk spending the money to produce the products.”
Tell the story behind your merchandise
Nguyen recommends any enterprise proprietor who desires to start out livestreaming ought to get snug in entrance of the digital camera and let their personalities shine. The extra genuine you might be, the extra your clients will join with you and your merchandise.
“Sell yourself and your products in a way where people would be interested in supporting you and purchasing the products, not just for the item, but also because of who you are as a person,” she stated.
When Nguyen launched an authentic set of characters for stickers and keychains, she advised her viewers the story of how she designed them and the place she received the inspiration. “That’s what made my viewers more in love with my brand,” she stated. She stated she bought out of the merch inside seconds.
Stay energetic and promote your livestreams on different platforms
Nguyen makes use of her following on YouTube and Instagram to advertise the times she goes stay on Popshop. She stated it is vital to remain energetic on different platforms to succeed in the widest viewers. Many of her followers tune in to her livestreams, however not all of them find out about Popshop Live, so a significant a part of her advertising and marketing consists of introducing new clients to the app.
Nguyen stated Cyndercake has about 1,187 followers on Popshop Live and she or he’s recorded a mean of $1,000 to $2,000 in gross sales per livestream. The most gross sales she made in a single stream was almost $5,000.
Sticking to a constant livestream schedule will guarantee viewers come again. “Always be consistent and active because your followers will notice,” Nguyen stated. “If they see you disappear for a couple of months, they kind of start to forget about you and wonder where you’ve been.”