Paris Hilton Has a Podcast, With a Twist

Podcasting holds a sturdy attract for would-be media disrupters and visionaries. In the still-developing medium, they see moist clay, able to being molded into a great vessel for long-form narrative journalism or fiction or recreation exhibits or musicals or memoir.

Add Paris Hilton to their ranks. Hilton, grasp of an earlier mass-communications period within the tabloid-fueled early aughts, is moving into the podcast enterprise with a new firm, her personal present and an uncommon spin on a type that may search to create an audio equal to social media.

“This Is Paris” will debut on Feb. 22 in partnership with iHeartMedia, the radio big that has grow to be one of many largest distributors of podcasts, with greater than 750 exhibits gathering greater than 250 million downloads monthly. Aimed at Hilton’s over 40 million followers throughout social media platforms, the brand new present will supply a combine of private content material and conversations along with her household, buddies and different celebrities. It would be the flagship of a deliberate slate of seven exhibits to be produced by Hilton’s firm, London Audio, and the iHeartPodcast Network. The different applications, that includes completely different hosts, will probably be launched over the following three years.

“I’ve always been an innovator and first mover when it comes to reality TV, social,, and now I really believe that voice and audio is the next frontier,” she stated in an interview.

A key characteristic of her podcast will probably be its use of a format that Hilton is asking “Podposts”: quick (between one and three minutes), stripped-down dispatches meant to imitate the cadence and tone of posts on social media. The “This Is Paris” podcast feed will host longer (round 45 minutes), extra historically produced episodes weekly, with intermittent Podposts filling within the hole a number of instances per week.

“I really believe that it is like another form of social media,” Hilton defined. “I do so many things — being a D.J., a businesswoman, a designer and an author — so there will be a lot for me to talk about.”

Preplanned classes of Podposts will probably be impressed by Hilton’s well-known catchphrases, together with “That’s Hot” for product suggestions, “Loves It” for tradition suggestions and “This Is my Hotline,” by which Hilton will reply to voice mail messages despatched in by listeners. Conal Byrne, president of the iHeartPodcast Network, stated the corporate is at present seeking to accomplice with manufacturers for sponsorship at completely different ranges.

“Her power to recommend products to her fans that she believes in is just about unrivaled,” Byrne stated.

“She talks in a way that’s very relaxed and accessible, as opposed to someone who is putting on a performance,” Byrne said. “Right away she was a natural at making it feel like a one-on-one phone call and not a one-to-many media asset.”

For Hilton, recording the pilot for the show did feel uncomfortable at first — unlike on social media, there were no glamorous photos or videos to hide behind. “It’s only about the knowledge you’re bringing and what you’re saying with your voice,” she said.

But soon she fell into a groove. After a lifetime of being the subject of interviews, she’s been enjoying “turning the tables” as the one asking questions. Compared with her old jobs, the commute isn’t bad either.

“I love being a homebody,” she said, reflecting on her new chapter. “I’ve worked so incredibly hard to build my empire — now I get to finally enjoy it.”

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