Paige Rense, Trendsetting Editor of Architectural Digest, Dies at 91

Paige Rense, the influential editor of Architectural Digest who remodeled it from an area Los Angeles commerce journal right into a famend design publication with international attain, died on Friday at her house in West Palm Beach, Fla. She was 91.

The trigger was a heart-related challenge, stated Victoria Ok. Woodhull, who stated she managed Ms. Rense’s enterprise and private affairs.

Over nearly 40 years as “the archduchess of decorating,” as she was as soon as referred to as, Ms. Rense made Architectural Digest the most well-liked publication within the shelter market, specializing in the work of inside designers and designers — typically making stars out of them — and highlighting the houses of film stars, world leaders and worldwide energy brokers.

With colourful prose and putting images, the journal displayed the lavish houses of celebrities like Katharine Hepburn, Elton John, Julia Child, Senator Edward M. Kennedy, Barbra Streisand, King Hussein of Jordan and numerous others. Celebrities clamored to be featured within the journal.

An unique unfold on a go to to the personal White House quarters of President Ronald and Nancy Reagan in 1981 set the tone for Ms. Rense’s efforts to increase the journal’s attain and affect.

Hiring well-known writers and award-winning photographers, she sought to make it a “design bible” of the business worldwide, and he or she largely succeeded. She created a community of worldwide correspondents to provide world political leaders and celebrities a presence within the journal, and he or she added editions in a half dozen international locations.

The New York Times Magazine in 1990 called Architectural Digest “the National Geographic of interior design, art and antiques.”

Special issues became her hallmark — Hollywood at Home, Country Houses and Exotic Homes Around the World, to name a few.

Her critics, and there were many, saw the magazine’s contents as pretentious and its sensibility as nouveau riche, but faithful readers treasured it, and such criticism only fueled Ms. Rense’s determination.

In “Architectural Digest: Autobiography of a Magazine 1920-2010,” her 2018 book about her tenure, Ms. Rense made clear her vision. “I was not interested in trends, and certainly not in fads,” she wrote. “I preferred to speak of style, which is really a way of seeing and living creatively in the world.”

Ms. Rense was known as a highly competitive, sometimes spiteful tastemaker who insisted on exclusivity and brooked no pushback from designers she had snubbed. Those who crossed her were often said to be banned forever from the magazine’s pages.

Not a few designers who yearned to be named to her annual AD100 issue, listing the top 100 designers in the world, were distraught at being left out.

So sought-after was a placement in the magazine that designers were known to send expensive gifts to win her over. In the 1990 Times Magazine profile, she admitted to accepting gifts from decorators who were her friends, but she denied that she could be so easily bought by what her critics called a “rat pack of designer pals.”

“It never occurs to designers that they’re rejected because they’re not good enough,” she said. “Anyone who knows me knows you can give me 20 fur coats, diamonds — it won’t get you in the magazine.”

A high school dropout, Ms. Rense had no formal training in design, but over time her intuitive judgment was widely recognized, and so was her decisiveness and utter control: Her word was final on every spread in the magazine.

“The absence of give-and-take is awesome,” the Times Magazine declared.

In the world of lifestyle magazines, in which journalistic standards can be lax, Ms. Rense held to certain principles, refusing, for example, to send editors armed with accessories to act as stylists at photo shoots, as was standard industry practice.

“We report,” she wrote in her final editorial message in 2010. “We do not send producers, stylists or even editors when we photograph a residence.”

Paige Rense was born on May 4, 1929, in Des Moines to a mother of Danish descent who gave her up for adoption when the child was a year old. Her adoptive parents, Lloyd R. Pashong, a custodian in the Des Moines public schools, and his wife, Margaret May Smith, named her Patricia Louise Pashong.

When the family moved to Los Angeles in the early 1940s, she dropped out of ninth grade and ran away from home at age 15 to escape her father, who had become abusive. She changed her name to Paige and became an usher in movie theaters, lying about her age to get work, by her account.

Though Ms. Rense had hardly known Mr. Little — “I had never even had a cup of coffee with him,” she said — she wrote a novel, “Manor House,” published in 1997, loosely based on his murder.

As Architectural Digest’s top editor, she was given the mandate to remake the publication, which is now based in New York. “I knew what it could be and how to get it there — a clear vision that never varied, though it took a long time to make it happen,” she wrote.

Condé Nast acquired the magazine in 1993, but not before its chairman, S.I. Newhouse, predicated the deal on Ms. Rense’s agreeing to stay on as editor. The recipient of several design awards, she stepped down in 2010.

“She had an absolute grip on the top end of the interior design business for decades,” the architect and designer Campion Platt said in an article in Business of Home magazine. Mr. Platt was just one of many designers who credited Ms. Rense with launching their careers.

“To get an audience with her,” he said, “to have her want to visit your projects, was a very special thing.”

Source link

Leave a Reply

Your email address will not be published. Required fields are marked *