Is Graphic Design the C.I.A.’s Passion?


This week, the Central Intelligence Agency unveiled a mannequin new design for its web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web net web page, CIA.gov, which wouldn’t have been information if the web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web net web page had caught to the formal signifiers of presidency authority: dense bureaucratic textual content material materials supplies provides gives offers affords offers offers affords offers affords offers affords offers presents offers affords offers affords offers presents offers affords presents affords presents affords presents presents presents affords presents presents presents presents presents affords presents affords presents presents presents presents presents affords presents affords presents affords presents affords presents affords affords affords affords affords affords affords presents affords presents presents presents presents presents presents affords affords affords affords affords affords affords affords affords affords affords affords affords presents affords affords affords affords affords affords presents presents presents presents presents presents affords presents presents presents presents presents presents presents presents presents presents presents presents presents presents presents presents presents presents presents presents presents affords presents affords presents presents presents presents presents presents presents presents presents presents presents presents presents presents presents presents presents affords presents presents presents presents affords presents affords affords presents presents presents presents presents presents presents presents affords presents affords affords affords presents affords presents affords presents affords presents affords presents affords presents presents presents presents presents presents presents presents affords presents, hyperlink directories, declarative headers, nothing too fancy.

Instead, CIA.gov is about in opposition to a stark black background, offset by dots and picks that sort topographical contours. There are refined hallmarks of updated web design, like the web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web net web page’s animated scroll. The crisp strains and muted coloration palette advocate a minimalist branding methodology.

On social media, of us well-known the web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web net web page’s seen similarity to digital music pageant fliers and streaming platforms like Boiler Room. Others in distinction it to the look of The Intercept, a web-based publication acknowledged for its reporting on the C.I.A., together with selling and promoting and selling presents for producers like Urban Outfitters.

“C.I.A’s mission merely merely merely should not be going to be like every completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely completely utterly completely utterly utterly totally different, and our web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web web net web page reveals it. With CIA.gov’s black-and-white color scheme, photography and graphics, we want to pique the interest of talented applicants and provide a modern, relatable experience,” said Nicole De Haay, a spokeswoman for the agency, in a phone interview.

Much of the conversation on social media revolved around the tension between the C.I.A.’s role in American security and the website’s trendy graphical cues.

“If I didn’t read the copy, I wouldn’t know if this was for a direct-to-consumer designer toothbrush or an organization that’s been accused of destabilizing governments worldwide,” said Eric Hu, a freelance creative director who served previously as a design director at Nike Sportswear.

Regardless of whether the C.I.A.’s mood board actually included 2010s electronic music culture, Mr. Hu agreed with those who noticed visual similarities. He pointed out that many of the event posters and album sleeves in question were themselves riffing on prior representations of corporate and government entities, especially from the 1980s.

“Underground culture has been grabbing at militaristic, monolithic, dystopian signifiers for the latter half of the decade,” he said, citing the Skynet artificial intelligence from the “Terminator” series and fictional corporations like Weyland-Yutani from the “Alien” films as examples.

“Objectively, it’s really funny that the C.I.A. has used a visual language that used to be considered evil and dystopian, and that’s since been kind of pacified,” Mr. Hu said. “It just seems like this full circle, ouroboros kind of thing, where it’s like, club culture kids took an evil aesthetic and made it cool.”

Mr. Hu pointed out that the C.I.A. is no stranger to the tactical use of aesthetics; during the Cold War, the agency reportedly funded avant-garde American painters like Jackson Pollock in order to draw a contrast to the stifling intellectual atmosphere of the Soviet Union.

Ultimately, he said, the C.I.A. rebrand revealed the futility in trying to use graphic design as a marker of political ideology. “It’s just a reminder that you shouldn’t look at something and say, like, ‘That is a liberal font and that is a conservative font,’” he said. “Everything’s been deterritorialized.”

In a news release, the agency tied the website to a string of recruitment initiatives that began in June 2020, when the agency ran its first TV advertisement. The new site, which directs to the C.I.A.’s careers page, features photographs of diverse young people and their testimonials.



Source link Nytimes.com

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