# Irish consumers spent €134 more on shopping in December 2020 than in 2019

THE AVERAGE shopper spent €134 more on groceries in December than they did in the equal month the sooner 12 months.

The latest figures from Kantar current that grocery product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product sales in Ireland rose by 17 per cent in the 12 weeks to December 27.

A record-breaking €1.2billion was spent on groceries in December, making it the busiest month ever as of us navigated rising lockdown restrictions and prepared for Christmas.

Wednesday December 23 was the busiest shopping day of the 12 months when nearly half of the Irish inhabitants hit the supermarkets.

But Kantar well-known that elementary grocery spend was more unfold out in the course of the run as assorted as Christmas than typically seen, as consumers with more time on their fingers at residence took the prospect to rearrange early.

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distinction with the equal time in 2019.

## SMALLER CUTS

Emer Healy, retail analyst at Kantar, talked about: “The typical turkey was off the menu for pretty pretty only a few this Christmas as pretty pretty only a few Irish households favoured smaller cuts of meat.

“In a break from the norm, we spent €938,000 more on turkey rolls, €398,000 extra on roast beef and an additional €480,000 on roast pork in December,”

But she added that some elementary festive favourites prevailed and product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product sales of sprouts had been up by 7.three per cent in December.

Shoppers moreover spent an additional €6.7m on chocolate confectionery closing December, whereas in addition they spent €3million additional on cheese. Alcohol product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product product sales moreover soared by 33 per cent over the festive interval.

The Kantar figures show that Dunnes continues to hold the largest portion of the grocery market at 22.5 per cent.

It noted that shoppers spent more per trip in Dunnes than in any other retailer, helping the grocer to grow its overall sales by 11.4 per cent.

Boosted by their strong online presence, Tesco and SuperValu share the position of Ireland’s second biggest grocer with both holding a 22.1 per cent market share.