I’m a business coach who made $400,000 while pregnant


  • Cait Scudder is a business coach whose firm made $400,000 in two months final 12 months.
  • She shared what the expertise taught her about balancing being pregnant and entrepreneurship.
  • She says working moms ought to create their very own guidelines for fulfillment and ditch the strain to do “more.”
  • Creating a recreation plan for her crew while she was on depart and getting assist at work and at residence helped her keep progress and gross sales.
  • Visit Insider’s homepage for extra tales.

When I found I used to be pregnant with my first youngster in January, I keep in mind being terrified. I used to be enthusiastic about being a mother, however — as a feminine entrepreneur — I used to be scared I could not do each. 

Part of me questioned if it was time to money out, squirrel away these financial savings, and determine one thing else out for the long run, however I did not wish to stroll away from all the pieces I might constructed over the previous two and a half years. 

Instead, I made a decision to make it work. And by the point I gave beginning? My firm hit our highest gross sales numbers up to now — roughly $400,000 in two months, the month previous to giving beginning and the month of.

Here’s what it taught me about juggling motherhood and rising a business.

Believe that you are able to do no matter you set your thoughts to 

Most of us have in all probability heard the quote, “Doubt kills more dreams than failure ever will.” While it would sound like a cliché, I’ve discovered first hand that it is true. 

When I moved by means of my first trimester battling fatigue, nausea, and a critical energetic shift, I keep in mind doubting whether or not or not I might be capable to develop my business while attending to my physique and child. 

Rather than lingering in these doubts, I took the identical recommendation I give my purchasers on a regular basis: Take care of your personal capability first. I rested a lot and gave myself permission to make issues easy and nonetheless hit large targets. 

Most importantly, I remembered to not make a fleeting feeling everlasting. Just just like the power dips did not final, no stage or season of self-doubt is last except you make it last. Now, I’ve occasional sleepless nights as a new mother and undoubtedly durations of tiredness, however I do know to not make these fleeting seasons cowl me with doubt and preserve my deal with restoring my power first.

As an entrepreneur, there are various issues which were helpful to rising my business, however believing in myself is the bedrock upon which I’ve constructed my success.

If you inform your self you’ll be able to’t do it, you are far much less more likely to be motivated sufficient to determine it out. However, if you wish to navigate work, life, and motherhood? It all begins with deciding that you simply can and determining the ‘how’ as you go.

Create a stable plan for a way issues are going to work as quickly as doable

After that transient second of panic by which I wasn’t positive if I may deal with being a mother and an entrepreneur, I noticed that I wanted to take motion. 

The “wait and see” strategy works nice for some individuals, however — for anybody who is aware of what it is wish to have a new child — that technique is not going to fly with an toddler in the home.

Instead, I began planning forward. In Q2, I scheduled my business teaching mastermind to launch in This fall and reverse-engineered the precise pathway to make $400,000. I recognized what number of areas I would want to fill on the numerous value factors (waitlist,

Black Friday
particular, and full value). Then in Q3, I started creating the content material and getting ready my crew for the duties forward to make sure there was a roadmap that made execution easy and simple. My crew had our complete launch constructed out in ClickUp, the venture administration device we use to maintain all digital property, content material calendars, and consumer recordsdata on monitor.

Ditch exterior strain to do ‘extra’ and get strategic

Once I began crafting a plan for a way my business would function through the coming months, I noticed that I did not wish to merely do extra now as a way to “earn” extra later. Not solely is that method much less sustainable, it additionally units you up for a ridiculously disturbing return to work every time your break time ends. 

As a mother, I knew that being pregnant meant greater than merely needing time without work for the beginning of my youngster. It’s an adjustment to my complete lifestyle, and which means my business wanted to regulate as nicely. I elevated my personal teaching fee to safeguard my time and improve revenue margins, and I employed two help coaches to make sure that I had structured help in my business to proceed delivering world-class service to our purchasers, with out requiring me to carry all of it. 

Get no matter assist you’ll be able to

I really consider that all moms are real-life bonafide superheroes — however the previous adage is true: It takes a village to boost a youngster. 

I undoubtedly did not undergo this course of alone, and getting assist is likely one of the greatest choices I’ve made.

Personally, I’m fortunate sufficient to have the help of an unbelievable husband, my mom who lives shut by, a fabulous postpartum doula, and a postpartum coach who have all been instrumental in serving to me navigate residence life while returning to work. However, I do know that not everybody has these alternatives out there to them. 

If that is you, do not be afraid to look outdoors of the field. Help might be present in many various locations, and it is all about discovering the correct help that you want. For some individuals, which may imply hiring a nanny. For others, it may imply splurging on meal prep. Who is aware of? Maybe merely becoming a member of a Facebook group for working mothers may be sufficient that can assist you cling to your sanity when issues get powerful. 

Forget the foundations and create your personal

Women have been inundated with messages telling us we are able to (or cannot) “have it all” for many years, however as an alternative of listening to those messages, I’m a fan of tossing them out the window. 

There’s no cookie cutter model of what “having it all” actually means, so I made a decision to cease chasing it. Instead, I’ve created my very own model of what success seems like — what having all of it actually means to me — and that is what I’m sticking with from right here on out. Success for me means operating a crew, main my purchasers, and displaying up for my viewers while having fierce boundaries the place I’m off the clock altering diapers, studying, and taking part in.

No matter what occurs, do not forget that you are the one who will get to outline your future, and that definition would possibly change over the subsequent few weeks, months, or years. That’s okay! The extra snug you turn out to be with doing issues in your phrases, the happier — and extra profitable — you can be. 



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