How to spot opportunities and land funding in agtech


  • Conventional farming strategies are unable to produce sufficient meals to feed the world’s rising inhabitants, which is projected to swell to virtually 10 billion individuals by 2050.
  • In simply 5 years, “agtech” startups have caught investor consideration with enterprise capital investments totaling $2.eight billion in 2019.
  • From self-driving tractors and robotic harvesters to synthetic intelligence biologicals, agtech entrepreneurs have countless opportunities to develop expertise.
  • Raising funding on your agtech startup requires understanding grower ache factors and having the ability to present how you may enhance farmers’ and corporations’ backside strains.
  • Visit Business Insider’s homepage for extra tales.

By 2050, the world’s inhabitants is predicted to attain practically 10 billion individuals, the UN reported in 2017, a big soar from the greater than 7.6 billion individuals worldwide at this time. 

Andrey J. Zarur, the cofounder, president, and CEO of GreenLight Biosciences, instructed Business Insider that standard farming practices merely cannot produce sufficient meals to sustain with that development. 

Andrey J. Zarur

Andrey J. Zarur.

Andrey J. Zarur


“We are hitting a tipping point where the old way of industrially growing food can no longer be done with the techniques we’ve been using the last 60 years,” stated Zarur, whose expertise firm, which researches and makes use of naturally occurring organic molecules referred to as RNA to create merchandise to enhance human, animal, and plant well being, has raised $215 million to date, with the newest $102 million secured in June. “We are degrading soil at a rate that is not sustainable, we are depleting pollinating, beneficial insects that are side casualties to pests we are trying to control at a rate that makes agriculture no longer sustainable.”

Zarur’s analysis and improvement of RNA-based merchandise is only one instance of entrepreneurs working to convey scientific and technological advances to farming by means of what’s generally known as “agtech.” Agtech broadly describes the usage of expertise, notably software program and , to enhance productiveness and sustainability in agriculture. 

The time period was largely unknown whilst few as 5 years in the past. The business covers various options to virtually each step in the meals manufacturing course of, from cultivating fields to planting to weed management to harvest. In 2019, enterprise capital investments totaled $2.eight billion for agtech startups worldwide. 

“Investor interest comes from the fact that there are so many types of new sensors,” stated Greg Sands, founder and managing companion of Costanoa Ventures, an organization that leads seed and Series A investments. 

Agriculture sensors put in on climate stations, drones, and robots present information to help farmers in monitoring and optimizing crops. The sensors observe environmental modifications and inform a farmer’s choices for fertilizing or spreading weed or insect management. 

Costanoa Ventures has about $12 million of its $175 million fund invested in agtech startups, one in every of which is Aquabyte, a Norwegian firm that develops laptop imaginative and prescient and AI software program for fish farms. It displays the expansion and well being of farm-raised seafood in order that farmers know precisely how a lot to feed to remove waste, in addition to gives information for resolution making in all facets of elevating seafood.

On land, sensors and cameras measure soil pH and examine soil nutrient content material and moisture to exactly time when to use fertilizers, weed, and pest management merchandise. Known as precision farming, this enables farmers to use solely what’s wanted on the optimum time to cut back environmental impacts. Satellites and drones, in the meantime, can gather information on environmental situations that farmers can use to maximize the quantity of crops harvested whereas making the most effective use of restricted water assets and decreasing the usage of harsh chemical substances. 

But agtech is not restricted to sensors. Innovations in the sphere vary from self-driving tractors to gene modifying and extra. Tortuga AgTech Cofounders Eric Adamson and Tim Brackbill have recognized a distinct segment by means of robots that carry out a wide range of labor-intensive duties on a farm, resembling selecting, washing, and packing produce.

Tortuga AgTech

Tortuga AgTech.

Tortuga AgTech


The practically limitless opportunities to enhance the way forward for farming is what excites John Hammer, a managing companion of DCVC Bio, which has invested in agtech corporations like Plenty, Pivot Bio, and Blue River Technology, which was acquired by John Deere for $305 million in 2017.  

“I see some tremendous opportunities for technology to make agriculture safer, more efficient, and more precise so that less chemicals are used,” Hammer stated. 

Funding challenges

Raising seed cash is rarely a simple activity, and there are fewer buyers in the agtech house than different fields. Zarur has noticed numerous refined buyers concerned in the early levels of funding, however they’ve small funds and write small checks. But, he added, startups should not be discouraged that the house is not ample in mid and giant funds. 

We did not go to conventional ag buyers,” he stated. “[We] went to those who care about sustainability. We went to family offices who see their mission as promoting human health.” 

He inspired different startups to work with small buyers in the house reasonably than try to elevate funds in different methods. Smaller buyers have a deep data of agriculture, and that experience is priceless.

Tortuga AgTech

Tortuga AgTech.

Tortuga AgTech


“The level of knowledge they have and bring to the conversation is almost like being in a club,” he stated. “When you get one, the next week you get all of them. If you miss that, you’re missing very important information.”

Adamson believes that Tortuga AgTech’s success in fundraising has come from demonstrating a transparent worth tied to grower yield and high quality. To date, the corporate has raised $7.four million since launching in 2016.

“What’s resonated with our investors is that when they call customers, those customers tell them how dedicated we are to understanding, comprehending, and solving the problem in front of them,” he stated. “Folks who have struggled to get funding is because they have something that is really interesting or impressive but doesn’t directly impact the bottom line.” 

Telling the proper tales to the proper individuals

Hammer stated entrepreneurs wanting to break into agtech should perceive what it prices to produce a crop, the place these prices are incurred, and different on-farm ache factors. He really helpful shopping crop budgets developed by agriculture colleges just like the UC Davis College of Agricultural and Environmental Science or UC Riverside College of Natural and Agricultural Science.

“Growers have tremendous experience in what they are doing — it is not like selling to someone who is not an expert,” Hammer stated. “You have to know how you can reduce costs for the grower where they spend a lot of time and money.”

Adamson and Brackbill have household ties to agriculture, which has helped them each perceive the challenges farmers face — and expertise is irreplaceable. But Adamson stated entrepreneurs do not have to come from a farm household to achieve success. Farms all the time want labor and are open to hiring individuals with an curiosity in agriculture. 

“I highly recommend being as close to farming as possible,” he stated. “We spent many months working alongside the grower and their staff to get a sense of what the real problems are. If you have a clear idea, go to the farm and test it out.”

Although farmers are the marketplace for agtech, public opinion cannot be missed. As the top of a business-to-business firm, Zarur was initially targeted on promoting to retailers and farmers, not clients. 

“You really have to get your PR story right early on,” he stated. “I didn’t realize this early enough and we’re working hard to catch up.”



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