How to find a niche for your side hustle, from a 6-figure entrepreneur


  • Amy Porterfield is a content material creator who made greater than $13 million in 2020 by three digital programs, in accordance to a letter despatched to BI from her accountant that summarized Porterfield’s earnings sources.
  • Before she grew to become an entrepreneur, Porterfield labored because the director of content material growth for widespread efficiency coach Tony Robbins, the place she discovered the highly effective position of digital programs in enterprise advertising.
  • Porterfield informed Business Insider how she leveraged her company skillset to construct a side hustle promoting digital programs, and her recommendation on beginning a enterprise in the course of the pandemic. 
  • Visit Business Insider’s homepage for extra tales.

Many individuals go away the company world for the attraction of being their very own boss — solely to uncover that the lifetime of an entrepreneur means you usually really feel like you haven’t one, however a number of, bosses. 

That’s how Amy Porterfield, a web-based advertising professional and proprietor of a six-figure firm, felt when she began her personal enterprise. 

Before she grew to become an entrepreneur, Porterfield was working within the company world because the director of content material growth for widespread efficiency coach Tony Robbins. That’s the place she caught the entrepreneurial bug and was launched to the highly effective position of digital programs, or on-line shows usually utilized in enterprise advertising.

After seven years working for Robbins, she determined to go away her job and begin her personal consulting enterprise managing social media for small enterprise house owners. There was only one drawback. She completely hated it. Her eight shoppers have been now telling her what to do at any minute of the day, she informed Business Insider.

“I didn’t know how to set boundaries, so I was the yes girl,” she stated. Entrepreneurship did not have a look at all like she anticipated. “I thought I’d be on a beach with a laptop, Mai Tai in hand.”

So she stopped consulting, teaching, and dealing for different individuals by promoting digital programs to entrepreneurs who additionally need to create programs on-line. Her on-line programs raked in additional than $13 million in 2019 and 2020, in accordance to a letter despatched to BI from her accountant that summarized Porterfield’s earnings sources.

Here’s how Porterfield leveraged her company skillset to construct a side hustle promoting digital programs, and her recommendation on beginning a enterprise in the course of the pandemic. 

Launch, iterate, re-launch

Porterfield stated her first try at creating a digital course was a massive failure. She wished to train authors how to use social media to launch a ebook. But regardless of having expertise with social media methods, she did not know sufficient about ebook publishing so as for her course to achieve success. 

The entrepreneur charged prospects $197 for her first course, and he or she solely made $267 after bills. She made lower than the time and cash spent on drafting the course. 

“I was in tears, but I learned that in order to make it work, I needed to get really clear on where I’ve gotten results,  and teach based on the results I got,” she stated. “Everyone is an expert in something, but you just got to get clear about what it is.” 

Self-reflecting on work the place you’ve got gotten constructive outcomes doesn’t suggest that it has to be the identical work you at the moment do at your job, Porterfield famous. In reality, a teachable talent can vary from beating a marathon report to a secret recipe for caramel candied apples, she stated.

You do not want to grasp a sure talent to find a way to instructor both. You simply want to be 10% forward of your college students, she stated. Porterfield ultimately discovered her niche and now focuses on her two packages: A $397 curriculum that teaches individuals how to construct profitable e-mail lists and a $1,997 bundle on how entrepreneurs can launch a digital course instructing something from scratch. 

“You only need one or two digital courses to be successful,” she stated. “Just create one and validate the very fact the individuals are shopping for your product, launch it once more with a higher advertising technique, and launch it once more. 

Know your market niche

Porterfield’s enterprise serves entrepreneurs who’re usually nonetheless of their 9-to-5 jobs and have a side hustle. That is her goal, and he or she beneficial that entrepreneurs determine precisely who their companies are created for.  

You want to establish your total market, however you additionally want to outline a subset or a niche of the larger market that you simply plan to serve, she stated.

For instance, a private finance coach may need an total market of individuals within the monetary sphere. However, you don’t need to train everybody how to price range, make investments, and spend their cash. A subset of a private finance coach’s market may be to train mother and father how to save and make investments for their youngsters’ school funds, Porterfield added. 

“Finding a niche in the market you serve takes time,” she stated. “It’ll become more clear and refining as you grow your business over the next year or two.”

The proper time is now 

Porterfield believes now could be the most effective time for entrepreneurs to begin a side hustle, particularly in the event that they’re interested by creating a digital course. 

Her argument is backed by analysis. Side hustles have truly turn into extra widespread in the course of the coronavirus pandemic. According to a latest survey performed by Harvard Business School Online, 54% of individuals stated they’re contemplating beginning a side gig.

In reality, consultants have suggested that taking over a side gig in the course of the novel coronavirus pandemic can present extra monetary safety, or a plan B simply in case issues go actually fallacious.

Porterfield defined that the demand for on-line studying has dramatically elevated because the coronavirus outbreak, which allowed her and different entrepreneurs to see successes for their latest course launches. Not solely are individuals extra open to studying new issues, however the pandemic has additionally inspired individuals to attempt new issues, she stated. 

“The world has changed dramatically, and there are people who are either furloughed, laid off, or just contemplating whether they’re headed towards the right career direction,” Porterfield stated. “Now is the time for people to reevaluate, reassess, and try out new ideas.” 



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