- Sarah Turner was working as a analysis assistant when her canine died, sparking an “existential crisis.”
- She stop her job and launched a copywriting enterprise that booked $2.6 million in income final 12 months.
- She particulars the 5 steps crucial to scale copywriting from a passion to a thriving enterprise.
- See extra tales on Insider’s enterprise web page.
Sarah Turner was working as a analysis affiliate in 2013 and depressing together with her job, when her beloved canine was hit and killed by a automobile. The accident sparked an “existential crisis,” main Turner to march into her boss’s workplace and stop her job — wearing her pajamas.
“I think I was miserable not being my own boss,” mentioned Turner, who launched her personal copywriting company the identical 12 months. “I learned you can start a business without an MBA.”
Sarah Turner Agency provides freelance copywriting for shoppers within the medical and well being sectors, content material advertising technique, and coaching applications for future copywriters. Last 12 months, Turner booked $2.6 million in income, in accordance to paperwork verified by Insider.
Turner particulars how she constructed a copywriting enterprise from scratch, together with how to discover worthwhile shoppers, create recurring income streams, and craft the proper chilly e mail.
Find shoppers or tasks that excite and inspire you
When Turner was constructing her shopper roster, she aimed to freelance for corporations that or excited her. When youthful, she entertained desires of working in healthcare, so she sought work from medical and well being companies.
“Choosing who you work with creates a writing job that has more meaning,” Turner mentioned. “For me to write for doctors who’re helping people with chronic illnesses is a dream come true.”
If you are going to chilly e mail potential shoppers, make it private
When in search of shoppers that curiosity you, do not shrink back from reaching out to strangers, Turner mentioned, noting that she initially constructed her enterprise on chilly outreach. If you’ve a dream model or firm in thoughts, ship their CEO an e mail that grabs their consideration, she urged.
To craft the proper e mail, begin by researching and learning the shopper, Turner mentioned. Craft your message round what that enterprise, chief, or model is articulating to prospects and provide your help with that mission.
Additionally, sweeten the deal by together with one thing useful in your chilly e mail, Turner urged. For instance, if the enterprise may be very energetic on Instagram, craft a mock publish that reveals you observe their outreach technique.
“It’s not time consuming for you and sets you apart in the sea of cold emails,” Turner mentioned. “It also shows how you want the relationship to look.”
Build a secure roster of shoppers that may assure recurring income
In addition to discovering tasks that inspire you, Turner advises copywriters construct a secure roster of shoppers they’ll depend on for recurring income.
Instead of losing time on job boards trolling for one-off assignments, copywriters ought to goal to discover shoppers who will frequently search their companies and pay truthful charges, she added. While this is not one thing simply established in a chilly e mail, copywriters ought to attempt to construct long-lasting relationships with shoppers as an alternative of leaping from buyer to buyer.
Set a value that is price your work
When Turner teaches her college students in regards to the copywriting trade, she encourages them to cost a minimum of $150 for a weblog publish. That is a bit increased than what freelance copywriters may discover on job boards, but it surely’s a good place to begin as novices study what value is price their time.
Turner additionally teaches her college students to set a minimal value for themselves, based mostly on the usual period of time it takes to analysis and write content material. Establishing a threshold units a normal for your self and may stop you from backsliding into decrease pay, Turner mentioned.
Create a schedule that compliments your work rhythms
When you’re employed for your self, you should decide the occasions of the day whenever you’re the simplest, Turner mentioned. For occasion, she’s extra productive within the morning however is aware of a few of her college students desire to write within the evenings.
“Give yourself permission to experiment with systems to find what really works for you,” Turner mentioned. Once you discover these blocks of time, use them to enhance your expertise, deal with shopper outreach, or different methods to develop your small business, she added.