- Cindy Cortez owns a retail retailer in Queens, New York, that sells anime, artwork, and classic clothes.
- Months after she opened, the pandemic compelled her to discover new methods to promote to clients on-line.
- She now makes half her gross sales on Popshop Live, a newly fashionable livestream purchasing app.
- Visit the Business part of Insider for extra tales.
The second Cindy Cortez begins livestreaming on Popshop Live, colourful lighting bolts burst throughout her telephone display screen. That’s how her clients present how blissful they’re to see her.
Cortez greets everybody tuning in, calling them her youngsters. “They call me Mom and Jon is Dad,” she informed Insider, referring to her fianceé who helps her run the shop, Newtown HQ. “So we call them our kids.”
Popshop Live is the new-age QVC for Millennials and GenZers, with an interface comparable to Snapchat and Instagram Live. Store homeowners current their newest stock and buyers can faucet to purchase the moment they see one thing they like held up on display screen.
But the platform is greater than one other ecommerce app — it additionally serves as a group connecting customers throughout a number of nations. Although her retailer is positioned within the Astoria neighborhood of Queens, New York, Cortez mentioned lots of her clients are in Los Angeles and her livestreams have reached individuals in Chicago, Hawaii, Paris, and Mexico.
Popshop Live founder and CEO Dan Dan Li informed Insider that a part of a vendor’s success comes from partaking with their clients. “The sellers who are successful with this format are the sellers that really spend time on building those relationships with customers,” Li mentioned.
Insider spent a few hours with Cortez in February to watch how she makes use of Popshop Live to join together with her followers and promote new merchandise.