How a Copywriter Left Her Job at Nike to Freelance

  • Rachel Leslie left her job as a digital copywriter at Nike to launch her personal enterprise, RL Studio.
  • She’s on observe to make six figures this 12 months after leaving her full-time position in November.
  • She was open to working with completely different purchasers, supplied workshops, and partnered with creatives.
  • See extra tales on Insider’s enterprise web page.

In November, Rachel Leslie, 30, left her full-time contract place as a digital copywriter at Nike to launch her personal copywriting enterprise, RL Studio. Eight months later, she manages a workforce of 5 and works with greater than 50 purchasers worldwide.

When the pandemic hit, Leslie was in a position to add freelance work to her plate since she now not had a commute. She finally introduced on so many purchasers that she knew she was prepared to go away her 9-to-5 job. 

While she was at Nike, Leslie’s hourly contract fee of $28 an hour netted her about $48,000 a 12 months. She informed Insider that she already surpassed that quantity midway by means of this 12 months — with year-to-date gross sales of $50,000 at the top of June — and was on observe to make over six figures in gross sales in 2021.

She shared with Insider the steps she took to shortly surpass her company earnings. 

Invest in teaching

When Leslie determined to begin her enterprise, she invested in a group-coaching enterprise program with different entrepreneurs, Cara Barone’s Group Mastermind. She described it as one of many “most transformative” steps in her life and enterprise.

“Not only was I surrounded by some of the strongest women I’d ever met, but that coaching program laid the foundation for everything I needed to build my business today — content marketing, developing services, how to conduct sales calls, understanding your personality type,” she stated.

Widen your market

Initially, Leslie stated she wished to work particularly with journey manufacturers and entrepreneurs, given her earlier work expertise — however at the peak of the pandemic, many journey companies could not afford to carry on a copywriter. 

So she explored working with different manufacturers, like an natural farm in Kauai, Hawaii, a advertising company working with mission-driven manufacturers, and journey advisors making journey extra accessible.

woman sitting on her floor in front of a couch on her laptop


Savannah Mendoza Photography

Share your story extensively and proactively search out purchasers

Leslie leveraged social media to talk her ardour for writing, her earlier work expertise, and her strategy to writing typically. She additionally proactively reached out to individuals who she recognized as “ideal clients and other creatives” and expanded her community on Instagram and LinkedIn.

“I started finding people in roles who were the decision-makers when it came to marketing projects or budgets,” Leslie stated. 

Offer different providers as comfortable advertising

Leslie additionally expanded her attain by offering free on-line coaching, which helped her faucet into completely different audiences and discuss her providers in an genuine manner. 

“Instead of me writing a sales Instagram post about my copywriting services, I could softly sell my expertise and approach through a workshop that focused on copywriting strategies that every business owner needs to know,” Leslie stated.

Partner with different creatives

Leslie typically collaborated with model and web site designers. 

“I came to realize how important having strong design and copy pairings are for any business,” she stated. She started reaching out to fellow designers whose type and work complemented her personal, which allowed her to construct a community of “go-to” designers who she’d suggest to her purchasers and companion with as wanted to carry a full consumer venture to life. 

Raise your costs

Once Leslie reached a level the place she’d booked a number of initiatives, had a handful of profitable purchasers, and noticed inquiries develop, she assessed her pricing construction. 

“The demand was there, my workload was increasing, and I knew the value I could bring to my clients,” Leslie stated.

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