How a 24-year-old game developer makes over $1 million on Roblox


  • 24-year-old Alex Hicks is the proprietor of game growth studio RedManta, which creates video games for the favored children platform Roblox.
  • Roblox is rising in recognition as tweens discover methods to remain entertained from residence, and plenty of younger builders like Hicks are making hundreds of thousands off the platform.
  • Hicks dropped out of school after interning at Roblox for a number of years and incomes $100,000 in income in a single month from one in all his video games.
  • He stated embracing Roblox’s neighborhood of gamers, builders, and designers and focusing on effectivity helped him attain the million-dollar income mark in 2020.
  • Visit Business Insider’s homepage for extra tales.

If you’ve got a child below the age of 16, you then’ve in all probability heard of Roblox. The on-line game creation platform that launched 14 years in the past has just lately change into a every day fixture in households with tweens because the pandemic began final March, as children (and their mother and father) seek for actions to remain engaged and studying from residence.

Roblox was already on the rise pre-pandemic, because the gaming web site — which permits gamers and content material creators to create distinctive digital experiences without cost for a international neighborhood — surpassed its competitor Minecraft’s variety of month-to-month energetic customers by hitting the 100 million participant depend in August 2019.

New York Times reporter Kellen Browning wrote in August that round 75% of American children ages 9 to 12 now play Roblox. And on the Roblox Developer Conference in July (which went digital this yr), David Baszucki, founder and CEO of Roblox Corporation, introduced that the inventive platform at present attracts 150 million energetic customers a month. The firm filed for a public providing in October, valuing the corporate at as excessive as $eight billion. 

Roblox creators have the potential to earn greater than $250 million this yr, Baszucki revealed on the convention. Browning famous that enterprise is booming for Roblox game builders, most of whom are school college students, younger adults, and youngsters.

24-year-old Alex Hicks, who began taking part in on Roblox when he was 13, started growing his personal video games in 2010. He now owns his personal game growth studio, RedManta, and manages seven full-time staff.

RedManta has generated practically one billion performs mixed for all of their tasks and their two video games “Robloxian High School” and “World // Zero.” Prior to founding RedManta, Hicks had made over a dozen different video games protecting a number of genres.

Testing the waters in game growth and making $500 a month

Hicks stated that when he first found Roblox, it took him simply a couple of months to get snug growing. 

“I’d always been into creating things and after playing a lot of games, I wanted to try making my own,” he stated.

He launched his first game in 2010 titled “Ro-Pets,” a game that allowed gamers to undertake a pet and play in a digital city. The game, which he stated took him a few weeks to make, hit the entrance web page of Roblox with 50 gamers on-line on the time.

“[This] was extremely motivating and made me want to continue developing games,” Hicks stated.

Some of his extra widespread early video games have been role-playing video games like “Swordburst Online.” He additionally launched many small tasks and prototypes, whose names he is since forgotten, that helped him experiment and acquire growth expertise. 

His first video games did not make him a lot cash, he stated, and Roblox did not introduce their developer payout program, Developer Exchange (generally known as DevEx), till 2013. Through DevEx, builders have the flexibility to monetize their video games by providing gamers in-game gadgets (upgrades, gear, equipment, and many others.) that may be bought with Roblox’s digital foreign money known as “Robux.” Developers are then in a position to redeem the Robux they earn for actual cash.

“A lot of my initial projects weren’t motivated by nor did they take revenue into consideration,” Hicks stated. “I was just trying to build ideas that I wanted to play myself, and others would often enjoy them as well.” 

Hicks stated he was making round $500 monthly on a handful of smaller video games when Roblox launched DevEx. 

“These games were mainly RPG-style games where you’d travel through worlds defeating tougher enemies,” he stated.

The creation of DevEx was a turning level in Hicks’s profession, as he was in a position to convert his passion into a part-time job. The income he made out of every of his video games elevated as his audiences grew.

“It took probably a year to move from hundreds to thousands of dollars as we were introducing regular game updates,” Hicks stated. “Some of those early games had been created before 2013, but I was able to start monetizing them later once DevEx launched.” 

Taking on internships and a pc science diploma earlier than dropping out to discovered his personal firm

Hicks attended Carleton University in 2014 and was on observe towards incomes a pc science diploma whereas interning as a software program engineer at Roblox’s headquarters within the Bay Area. But he dropped out of school after three years of programs to place his full consideration towards growing a video game firm. 

“Initially, Roblox got me interested in software development, leading to my interest in getting a [computer science] degree,” Hicks stated. “But my attention then actually switched to game development and project management in the process.”

Moving from a small Canadian city to the center of Silicon Valley to intern in particular person at Roblox, Hicks stated, was an extremely beneficial life and profession expertise.

“I was helping improve the platform by creating a game during my first internship, where I got lots of great coaching on game design practices in the process,” he stated.

In subsequent internships at Roblox, Hicks labored on bettering the developer toolset and the Roblox engine, which supplied him with a strong understanding of how giant software program growth groups function and scale.

Before he left faculty he prioritized finishing an important programs for his enterprise, resembling game design and growth, which he was in a position to take with out stipulations due to his Roblox expertise. 

“The main reason I left my studies was because my games got to a certain point of revenue and number of users where I felt like it was important for me to dedicate myself full time to this work,” he stated. He added that he may at all times return to school and end sooner or later if he wished. 

“However, at this point I’m feeling I’m much farther ahead than many of the people I know who graduated with game design degrees,” he stated.

The determination to discovered RedManta in 2018 was made when one in all his tasks, “Robloxian High School,” broke $100,000 in income in a single month. Today, the game has generated over 934 million performs.

Robloxian High School

Robloxian High School.

RedManta


“At this point, there were a few contractors working on the game and they were excited by the prospect of becoming employees and working out of a physical office space,” Hicks stated. 

RedManta, LLC has already introduced in over a million in income for 2020, all from Roblox. The firm’s latest game “World // Zero” has been in growth for over a yr and a half and is being launched without cost subsequent week. 

Focusing on effectivity and effectiveness over the tried-and-true enterprise formulation

Hicks and his cofounder on the time leased out an workplace area and crammed it with gear for his or her crew to make use of. The authentic RedManta crew included a mixture of staff and contractors, however Hicks stated that the dimensions of the crew shifts relying on tasks and useful resource wants.

Diving headfirst into working a enterprise was a fast solution to study a lot of classes, he stated.

“Initially when we found success, we wanted to try and meet something of a mold of what a game development company should look like,” Hicks stated. “We didn’t ask what really makes us effective.” 

For instance, after working with a crew on web site, Hicks discovered that folks have been getting distracted with further issues to handle within the workplace. The group was additionally attempting so as to add new, overly bold tasks that took away from their key focus areas and video games. 

“We’ve learned a lot from this experience, and we are now able to be much more effective in our workflows,” he stated. “Having consistency is really important.” The RedManta crew now has every day syncs to make sure everyone seems to be on the identical web page, in addition to planning conferences to deal with the majority of the work in prolonged sprints with out always having conferences that interrupt their workflow. 

“It was time consuming at first and made it difficult to prioritize game development, but the workflows we’ve established since have made us more efficient than ever before,” Hicks stated.

Networking his solution to a robust crew, beneficial person suggestions, and a million in income

Hicks stated that his first tasks discovered success after he started to pair up with different builders he’d met taking part in video games. 

“We would hang out, discuss the game, and sometimes people asked if they could help improve things they saw I wasn’t focusing on,” Hicks stated. “Gradually we’d decide to work on a project together.” 

Many of those followers requested to assist with the art work, whereas Hicks himself centered on the game design and implementation. 

“This was five years ago, but I’m still working with those same developers today as they’ve joined RedManta,” he stated.

He stated that he enjoys constructing programs and pipelines, whereas he finds it tougher to focus on smaller particulars, like particular person property. This is the place partnering with individuals who have totally different ability units than his personal helped him excel.

“For example, if we needed a tree that looks nice, I’d much rather focus on building a system that deals with all of the trees,” Hicks stated. “I like to look at the bigger picture, but need people on the team to focus on various details — not just in the artwork, but also other assets like map design, sound effects, etc.”

According to Hicks, there are numerous examples of groups being fashioned by way of Roblox due to its means to permit builders to seek out one another and join. 

“The key here is making sure you put your project out there for everyone to see,” he stated. “Roblox is not the kind of platform where you develop your project in secret for years and then release it. Make your prototypes and beta open to all and see how the reception feels.”

To make connecting a no-brainer, Roblox has a developer discussion board and official communities on social and chat platforms like Twitter and Discord. 

“Lots of developers are looking around at what others are doing, so all you have to do is publish [and] share what you are doing, and at the same time also take notice of others’ work that you may be interested in and start conversations with those creators,” Hicks stated.

Hicks pressured you could publish your game on Roblox actually inside minutes of downloading Roblox Studio. 

“That’s what many of the developers do — publish a project to seek quick user feedback and make some initial improvements, and later keep updating the game based on the feedback people who try it are giving,” he stated. 

The founder added that after you have captured an viewers, it is a lot simpler to combine premium content material since you’ve got a confirmed idea. 

“I think too many developers will look at what’s popular today and try to recreate it, when they should be looking back one step further and asking themselves, ‘Why do people have a fun time playing this game?'” Hicks stated. “If you try to make a game you wouldn’t play yourself, it’s going to be difficult convincing others they should. Pick something you’ll wake up wanting to work on every day, rather than the idea you think could be big but aren’t passionate about.”

Hicks and his crew additionally embrace their communities. Every employees member at RedManta is somebody who got here from the Roblox neighborhood in a method or one other. 

“We have people who were huge gamers before they started working on their own development projects and people who are really interested in artwork and the graphical kind of things,” Hicks stated. “We did posts on the developer forum [and] Twitter and asked people to spread the word that we are hiring for projects.” 

This article was initially revealed on Business Insider October 12, 2020.



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