“We just believe we’ve got more embedded growth, we’ve also got lower costs, and we believe we’ve got a great brand that positions us well in the low-fare space,” Mr. Biffle mentioned.
The airline claims it’s distinctive amongst low-cost airways. While Spirit tends to serve more-crowded markets and Allegiant Air less-crowded ones, Frontier is extra evenly distributed. The airline mentioned it saved planes transferring for extra hours every single day than most different main airways and gives some flights solely a few days a week, permitting it to serve smaller cities. In addition to Denver, Frontier has a large presence in Orlando, Fla., and Las Vegas.
Frontier additionally claims to be extra fuel-efficient than its friends, which it hopes will attraction to environmentally aware shoppers.
The airline earned $251 million in 2019 earlier than shedding almost as a lot final yr. It has about $1 billion in money or money equivalents and employs about 5,000 individuals.
Deregulation of the U.S. airline trade in 1978 paved the way in which for the expansion of low-cost carriers, which are likely to function direct, point-to-point flights, typically to secondary airports in main cities — an strategy pioneered by Southwest. That technique makes it simpler to place planes and crews to environment friendly use, permitting the airways to supply comparatively low fares. The extra conventional hub-and-spoke mannequin utilized by American, United and Delta is dearer to keep up however simpler to develop as soon as established.
The ultra-low-cost mannequin is a newer creation, one which Europe’s Ryanair is usually credited with popularizing. Companies that use it are way more aggressive about holding prices low and maximizing income. These airways have a tendency to make use of their planes an hour or two extra every day than different airways and have a tendency to cram extra and smaller seats into planes. They additionally cost for plenty of companies that even many typical low cost airways embrace within the ticket worth, similar to seat choice or printed boarding passes.
But bigger airways are unlikely to simply cede floor to Frontier and its ilk. In March, for instance, United, which operates probably the most flights on the Denver airport, introduced plans so as to add dozens of nonstop flights between small Midwestern cities and a handful of vacationer locations. Even earlier than the pandemic, United and different giant airways had been copying ultra-low-cost corporations by providing decrease fares and charging for extra companies.