The University of Chicago Press postponed 18 titles from its spring lineup to September. “Our thinking was that between the temporary closure of bookstores and the distracted state of the media and the consumer marketplace, they would have a better shot at reaching a broad audience that way,” stated Elizabeth Branch Dyson, the press’s government editor.
Other publishers have been reluctant to reschedule launch dates, since there’s no assure that issues shall be higher within the fall. Even if extra bookstores reopen, prospects should be cautious of them, and the financial fallout might worsen.
“Where are you going to move a book to? You’re going to move it to the fall, where you have the election and all these spring books that have moved?” stated Morgan Entrekin, writer and chief government of Grove Atlantic, which has postponed simply a few titles. “All the decisions we make are guesswork. None of us know what we’re doing.”
For authors with a massive worldwide viewers, altering a launch date will get much more sophisticated.
When Europa Editions determined to push again the publication of Ferrante’s novel “The Lying Life of Adults” from June to September, it scrambled to get two dozen worldwide publishers on board. Europa had already printed 150,000 copies of the English translation by Ann Goldstein, and followers of Ms. Ferrante’s “My Brilliant Friend” books doubtless would have relished the possibility to learn her newest whereas sheltering in place. But her writer determined in opposition to publishing the novel when many impartial shops are nonetheless closed.
“It felt like it would have been a betrayal of the booksellers that have done so much for her,” stated Michael Reynolds, Europa’s editor in chief.
Despite widespread bookstore closures, guide gross sales haven’t cratered. Print gross sales up to now this 12 months are flat in contrast with the identical interval final 12 months, suggesting that readers are nonetheless shopping for, in response to NPD BookScan.
Well-known writers, like Suzanne Collins, the writer of “The Hunger Games,” in addition to John Grisham and Stephen King, are weathering the disaster, since their followers snap up their books and may usually discover them at big-box shops which have remained open.