- Landing new clients is one of the most important challenges that freelancers face.
- In a ballot of 100 freelancers in varied industries about how they garner new enterprise, the preferred self-promotion technique was the use of Facebook groups.
- Here’s a primer on the way to use Facebook groups successfully, together with some necessary pointers.
- For instance, it is essential to make an energetic contribution to the group, however with out showing self-serving and as in the event you’re solely in discovering job alternatives.
- The extra help you give to others, the extra goodwill you’ll be able to construct as much as consequence in referrals from folks on the platform.
- Visit Business Insider’s homepage for extra tales.
Finding and touchdown clients is one of the most important challenges that freelancers and different “solopreneurs” face. In 2018 “Freelancing in America” research from Upwork, practically two-thirds (63%) of full-time freelancers mentioned they felt anxious as a result of their gig work is unpredictable — and never realizing when and the place to determine your subsequent paying buyer definitely performs its half.
To assist ease the stress that many self-employed professionals really feel about the way to successfully bring in new clients, Business Insider carried out a casual ballot of practically 100 freelancers in varied industries to see what cost-effective advertising and self-promotion ways work greatest for them in relation to connecting with new enterprise alternatives.
One technique stood out from the remaining as being accountable for luring all or practically all of their clients: Facebook groups.
Facebook describes these groups as “the place for small group communication and for people to share their common interests and express their opinion.” This sounds nice, however how precisely can freelancers use Facebook groups to seek out and land clients? Consider the concepts under from entrepreneurs who’re leveraging this instrument with wonderful outcomes.
Go the place your clients are
With quite a few Facebook groups to hitch on each potential matter, it is necessary to be strategic about which of them you interact with. By choosing groups that match the pursuits and targets of your freelance enterprise and becoming a member of ones that your goal clients may frequent, you are immediately related to a pool of individuals who could also be in your providers.
“Not everybody’s Facebook group is going to be your Facebook group,” mentioned Lindsay Stead, the proprietor and CEO of Gilded Blooms Communications. “Shop around and see what’s out there and which groups align with your business and your personality.”
To that finish, Stead advises that freelancers strategy discovering their preferrred Facebook group the identical means they’d construct a recipe: start by compiling the important thing substances that you simply want in a shopper — by area of interest, gender, trade, and so forth.
“Essentially, look at your ideal client avatars and find out where they hang out, and then go there,” she mentioned.
Read extra: A freelancer who has pulled in a 6-figure revenue yearly since 2010 shares the precise course of he used to give up his job and grow to be efficiently self-employed
Give, do not simply take
Once you’ve got discovered your group and familiarized your self with it, be somebody who makes an energetic contribution somewhat than a passive scroller, Stead mentioned. It’s additionally necessary to keep away from showing self-serving and as in the event you’re solely in discovering job alternatives.
“Introduce yourself in the group, be sure to post, and reply to posts that aren’t always somebody looking to hire someone,” Stead mentioned. “Start building natural connections and conversations, and everything else will follow. It won’t be overnight, or even necessarily next week, but just keep showing up and giving value freely, and things will progress.”
Francesca Baker, a contract author and marketer in the UK, agreed, saying that whereas there are various useful Facebook groups which can be full of alternatives, the instrument will not be as efficient in the event you’re centered solely on discovering clients.
“The secret to success is just to be supportive and active in the groups, making sure that you give rather than just take,” Baker mentioned. “By getting advice from fellow experts, you improve your own game and thus become better at your job, which in the long term will help you with your clients.”
Make pitch posts catchy
When Raj Vardhman of 99Companies give up his nine-to-five job in the digital-marketing trade to grow to be a freelancer, he used specialised Facebook groups, together with chilly e mail pitching and Upwork, to go looking for work.
“I would simply find a local business, make an effort to show them how they can promote their business, and give them a quote that was significantly lower than what agencies would offer them,” Vardhman mentioned. This trio of ways proved profitable, and he ultimately opened his personal enterprise, managing a crew of freelancers.
But to get there, Vardhman was intentional about how he posted on Facebook groups — particularly when it got here time to speak about his providers.
“Those posts should be catchy, humorous, and very professional at the same time,” Vardhman mentioned. “The catchy part is important to attract the attention of those who might need freelancers and to push your post to the feed, given many freelancers tend to like original public pitches.”
He added that you simply should not want to make use of “in your face” advertising ways to realize new clients with this instrument, since there’s already important demand for expertise on the location.
Position your self as an knowledgeable
Beyond any particular pitch posts that you simply may share in Facebook groups, half of providing worth that goes past self-promotion entails sharing experience in your space of focus.
Drew DuBoff, a contract development strategist and outsourcing knowledgeable, thinks that this kind of positioning is the key to shopper acquisition.
“Your comments and posts should accurately reflect your knowledge and the service that you offer,” DuBoff mentioned. “For example, if someone is asking about how to hire a virtual assistant, then that would be a great opportunity to mention how you’re a VA and what the process can be like for you on the other side of the hiring process. You can also mention that you’re happy to find out more about what they need help with.”
Dan Fradenburgh, who transitioned from a full-time job to freelancing to in the end launching the freelance company FunnelFixing.com, the place he is now CEO, mentioned that contributing your experience often to Facebook groups may repay in serving to to develop your repute as a number one supply of information in your trade.
“Each group has a few members who frequently comment and become ‘internet famous’ within the group because of it,” Fradenburgh mentioned. “It’s simple to become one of them, and that recognition increases the perceived value of your business or service.”
Read extra: A 34-year-old freelancer who give up the job she hated and now makes $200Ok a 12 months debunks three of the most important myths she’s encountered about changing into your individual boss
Build relationships, get tagged
It could be a drag to continually be looking out for alternatives to insert your pitch and promote your providers — so the extra assist you will get from others with these efforts, the higher.
Steve Morgan, a contract web optimization marketing consultant at Morgan Online Marketing, mentioned that the help you give to others on Facebook groups can construct as much as consequence in referrals from folks on the platform.
“I’m getting to the point where I’ve helped people so much over the months and years that when there’s a direct request for what I do — for example, ‘Can anyone recommend an SEO person?’ — I often get name-dropped and tagged in the post,” Morgan mentioned.
He added that this methodology may shortly develop legs and find yourself in a number of shopper contacts with out your lifting a finger, since as soon as somebody tags you, others in the group may find yourself seeing it too.
“I’ve had inquiries from people who have said, ‘I saw that you were recommended in that person’s thread on the Facebook group,'” Morgan mentioned. “It’s so much stronger to be referred and recommended by others than for me to simply nominate myself.”