Facebook and Google Diverge in Response to Proposed Australian Law

SAN FRANCISCO — For months, Facebook and Google have been locked in a stare-down with information publishers and lawmakers in Australia.

At the center of the combat is whether or not the tech giants ought to pay information organizations for the information articles which can be shared on their networks. Under a proposed legislation from the Australian Competition and Consumer Commission, each Google and Facebook can be required to negotiate with media publishers and compensate them for the content material that seems on their websites.

Facebook and Google have fought laborious to stop the Australian legislation — which is predicted to move this week or subsequent — from forcing their arms. But on Wednesday, the 2 firms sharply diverged on how to head off that regulatory future.

Google started the day by unveiling a three-year world settlement with Rupert Murdoch’s News Corp to pay for the writer’s information content material, certainly one of a number of such offers it has introduced lately the place it seems to be successfully capitulating to publishers’ calls for. Hours later, Facebook took the alternative tack and stated it could prohibit folks and publishers from sharing or viewing information hyperlinks in Australia, in a transfer that was efficient instantly.

Now the situation in Australia has underlined that the lockstep approach can go only so far because Facebook and Google ultimately value news differently. Google’s mission statement has long been to organize the world’s information, an ambition that is not achievable without up-to-the-minute news. For Facebook, news is not as central. Instead, the company positions itself as a network of users coming together to share photos, political views, internet memes, videos — and, on occasion, news articles.

“Google is already used to playing a different game in every different country,” Siva Vaidhyanathan, a media studies professor at the University of Virginia, said of the companies’ different approaches. While he said Facebook was taking what it considers a moral stance, Google “may have gotten beyond this fantasy of a universalized approach to doing business in the world.”

Paul Fletcher, Australia’s communications minister, said the government would move forward with the legislation even as conversations with Facebook continue.

In interviews, he praised Google for engaging with the process and suggested that Facebook would be closely scrutinized for deciding to “remove all authoritative and credible news sources from the platform.” In an interview with 2GB radio, Mr. Fletcher added that the decision “certainly raises issues about the credibility of information on the platform.”

The Australian Competition and Consumer Commission, the country’s top competition authority, has spent the past year drafting a bill for the Australian Parliament that would require Facebook and Google to negotiate with media publishers and pay them for content. The legislation includes a code of conduct that would allow media companies to bargain individually or collectively with digital platforms over the value of their news content.

Google and Facebook saw the proposed legislation as a worrisome precedent. As the negotiations over the proposal continued throughout 2020, both companies openly said that they might have to resort to more drastic measures against it.

In August, Facebook said it would block users and news organizations in Australia from sharing local and international news stories on its social network and Instagram if the bill were to move forward. Last month, Google also threatened to make its search engine unavailable in Australia if the government approved the legislation.

But in recent weeks, Google has sought to blunt the impact of the proposed legislation by striking deals with media companies such as Reuters and The Financial Times. Last year, Google said it would commit to paying $1 billion in license fees over three years to news publishers for content that shows up within Google’s News page, as well as Discover, the news feed that appears in Google’s mobile search app.

Facebook’s decision on Wednesday was consistent with its past statements about blocking news links in Australia. The move could prove deeply difficult for Australians, with publishers no longer being able to share or post any content from their Facebook pages and users unable to view news articles shared on Facebook by overseas publishers.

Within Australia, Facebook’s news ban seemed to roll out haphazardly. News pages worked and then didn’t work, with error messages for some users and streams of posts disappearing for others.

But by 9 a.m. in Sydney, the impact was apparent and even more wide-reaching than Facebook’s statements suggested. In addition to news publishers being blocked, pages for Fire and Rescue New South Wales, the Bureau of Meteorology and state police departments had all been wiped clean. Even state government pages with public health information about the pandemic were blocked, prompting outrage from many officials and lawmakers including Senator Sarah Hanson-Young of South Australia.

Source link Nytimes.com

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