eBay listings: 4 ways to improve your visibility and search results


  • eBay, the favored resale market, hosts roughly 1.5 billion listings, so it is a extremely aggressive house to get buyers to click on on your listings.
  • The firm’s vice chairman of vendor expertise, Harry Temkin, mentioned in a YouTube video that there are 4 necessities to the right itemizing. 
  • It’s necessary to make your title descriptive and select key phrases buyers will use to discover your itemizing of their searches.
  • High-quality photographs are a should to stand out in a sea of search results. 
  • Visit Business Insider’s homepage for extra tales.

If you need to begin a resale enterprise to promote collectible, luxurious, thrift, or pre-owned objects, eBay could possibly be the best platform for you. eBay sellers could make greater than $1 million in gross sales, relying on their success itemizing and promoting distinctive and in-demand objects, akin to sneakers, purses, electronics, and furnishings. 

Your eBay retailer is just pretty much as good as your listings. The resale website hosts roughly 1.5 billion listings, so it is a extremely aggressive house to get buyers to click on on yours. Most buyers search for particular objects based mostly on commonly-used key phrases, so your itemizing should outrank 1000’s of comparable merchandise on the location. 

But there are some easy steps you may observe to guarantee your listings stand out. eBay’s vice chairman of vendor expertise, Harry Temkin, mentioned in a YouTube video that there are 4 necessities to the right itemizing. 

Here’s how to improve your listings to get extra eyes on your eBay retailer.

1. Maximize your title

You can burn up to 80 characters for your merchandise title. The phrases you select will decide how buyers discover your itemizing of their searches. Use descriptive key phrases, model names, and mannequin names to optimize search results main to your merchandise. For instance, “Michael Kors Women’s Black Leather Purse Handbag” is extra particular than “Black Designer Handbag.” 

Always embrace the colour of the merchandise and embrace dimension in case you’re promoting clothes, sneakers, or different wearable objects.

2. Be particular within the merchandise description

The identical guidelines apply to your merchandise description as your title. When you write your itemizing, eBay will present you what number of consumers have looked for the phrases you’ve got used. The greater the variety of latest searches, the extra seen your merchandise will probably be on the platform.

three. Take high quality photographs

High-quality photographs are a should. Your itemizing photographs are your first impression to buyers, so yours will want to stand out in a sea of search results. 

Photograph your merchandise in good lighting with a clear background. Make certain the picture captures the true coloration of the merchandise and would not make it seem a shade darker or lighter. When unsure, a white background will look crisp and spotlight the main points. eBay’s cellular app has a built-in picture editor that can mechanically make your background white.

4. Ensure your value is correct

Keep observe of the costs different sellers set for merchandise related to yours. Your value ought to issue the demand, rarity, high quality, and model identify of your merchandise. 

eBay’s “Terapeak product research” tab throughout the vendor hub will provide help to analysis the best value for your product. It exhibits you different listings of comparable merchandise, sell-through price, and common value.



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