Since lots of the conventional vacation craft exhibits aren’t occurring in Macon this 12 months, many native companies are looking for to capitalize on the enterprise
MACON, Ga. — Editor’s Note: The video in this story is in regards to the 2020 Macon Main Street Christmas Light Extravaganza.
The COVID-19 pandemic may need killed off heat climate enterprise in downtown Macon however gross sales are anticipated to warmth up this vacation season.
NewCity Macon’s Bethany Rogers just lately instructed the Downtown Macon Community Association that vacation gross sales are anticipated to be pretty much as good or higher than 2019. People have been holding onto cash and never taking spring or summer season holidays.
“People are ready to spend and ready for some normalcy,” Rogers mentioned. “There is opportunity to capitalize on that in the days ahead.”
When briefing the downtown retailers on vacation shopping forecasts, Rogers relayed info from a Google survey that confirmed 66 p.c of consumers plan to be hitting extra native small companies this 12 months.
The uncertainty in regards to the pandemic additionally means shops will need to have on-line gross sales choices obtainable as net orders are also anticipated to extend, she mentioned.
“Shoppers want to minimize in-store shopping time and plan to use online stores to browse inventory and make gift decisions prior to their shopping outings,” Rogers advises. “Be consistent and strategic with your digital marketing because your customers are spending more time online and doing more research.”
NewCity Macon’s Emily Hopkins desires to assist downtown companies reap the advantages from the 70 p.c of surveyed consumers who mentioned they’ll store earlier to keep away from crowds, and the 80 p.c of consumers who plan to consolidate shopping to make fewer journeys than in the previous.
For the November First Friday, companies are inspired to host a Holiday Preview Party and keep open a pair hours longer to catch those that work till 5 or 6 p.m.
“Have your inventory ready to go and do things like create a festive atmosphere if you have a few decorations to put up even if you’re not ready to do full-fledged Christmas,” Hopkins instructed Tuesday’s Downtown Macon Community Association on-line assembly.
Just hours later, staff on the Macon Arts Alliance have been getting the First Street gallery prepared for this festive First Friday which incorporates their home made vacation sale.
“Come by, have a glass of wine,” mentioned Karen Hix of the Arts Alliance. “We will offer ornaments and gifts in all types of media – wood, ceramic, glass and fiber – so I encourage you to get out, be safe, wear a mask and we’ll take all kinds of precautions.”
Since lots of the conventional vacation craft exhibits, corresponding to Christmas Made in the South and Mistletoe Market have canceled, artist Mark Ballard additionally could have a pop-up store at Seventh Street Salvage on Second Street this Saturday from 10 a.m. till 2 p.m.
NewCity additionally helps downtown companies prepare for Shop Small Saturday on Nov. 28.
Merchants and eating places are inspired to increase hours and host sidewalk gross sales and foods and drinks specials the day after Black Friday, which is when the Downtown Christmas Light Extravaganza kicks off. The Macon City Auditorium will function a vacation hub for Saturday consumers with an occasion known as “Wine and Pine.”
Peyton Jeter, Director of Marketing for Spectra which manages the county’s Centreplex operation, defined that flights of Georgia wine can be bought and three wreath-making workshops supplied over the last Saturday of November.
Spectra’s chef additionally can be placing collectively a listing of applicable wines for vacation meals, she mentioned.
Children could have a craft-making space and a complimentary gift-wrapping station can be obtainable on the auditorium.
“We’re working with some small businesses that don’t have storefronts so they can set up and have a little pop-up so folks can shop with them,” Jeter mentioned.
Information about different downtown specials and gross sales can be obtainable that day on the Shop Small Saturday headquarters in the auditorium.
Hopkins believes that native entrepreneurs will get an sudden increase throughout this 12 months of the coronavirus.
“I think a lot of folks are going to be intentional about supporting local, independently-owned businesses, so we’re really excited about that partnership and wine flights and wreath making.”
Contact Civic Reporting Senior Fellow Liz Fabian at 478-301-2976 or email@example.com.
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