At 37 weeks pregnant, she started a coaching side business


  • Liz McVoy is a full-time internet designer and multimedia producer at Virginia Tech, however she not too long ago launched a consulting and coaching business whereas pregnant, as she was desirous to earn a little further earnings on the side.
  • Her on-line course and coaching purchasers helped her earn over $40,000 in 2020.
  • She shared how she constructed her business whereas balancing motherhood, a day job, being pregnant, and a pandemic.
  • Her methods for achievement included homing in on her viewers, time blocking and realizing when to delegate, and leaning on video advertising and marketing and mentors.
  • McVoy additionally retains a gratitude journal to maintain her greater imaginative and prescient prime of thoughts and writes down her largest fears to assist transfer previous them.
  • Visit Insider’s homepage for extra tales.

Liz McVoy is a video and advertising and marketing advisor balancing a full-time job and two younger youngsters with rising her on-line business on the side.

She informed Insider her schedule normally includes checking in with purchasers within the morning earlier than her day job as a internet designer and multimedia producer at Virginia Tech. She then makes use of lunch breaks and evenings to deal with tasks as wanted and plans and automates her advertising and marketing content material in the beginning of the week so she will be current along with her youngsters after they’re house and awake.

McVoy launched a multimedia manufacturing and consulting business, working largely with company purchasers, in January 2019, proper after her daughter turned 1 yr outdated. 

“My goal was to take on a few projects a year to earn a little extra income,” she stated. 

The begin was sluggish — tapping her community, attending occasions, and making chilly calls to native companies. When she came upon she was pregnant, she determined 2020 was going to be the yr she put her head down and started constructing and scaling. But then COVID-19 hit.

“Business halted,” McVoy stated. “My corporate clients’ budgets were frozen, and everyone was scrambling to get online.” 

So she transitioned in April from principally done-for-you companies to selling her on-line course and offering one-on-one coaching for feminine entrepreneurs on model technique, video, and storytelling. 

McVoy managed to launch her side gig whereas working full time and parenting her little one throughout a pandemic — and whereas she was 37 weeks pregnant along with her second little one.

“I knew my life was about to get a whole lot busier, but I said to myself, ‘If you don’t do it now, you’ll never do it,'” she stated. “So I set out to create all the course content, film, edit, market, and sell the course three weeks before my son arrived.”

The determination appears to be paying off. In 2019, her side business made $10,000. But in 2020, McVoy booked over $40,000 in income. 

“I sold out my one-on-one coaching spots for 2020 and have begun launching my new three-month group program, the Attraction Marketing Accelerator (AMA), which could generate over $40,000 revenue alone,” she stated. She started selling AMA in December and can proceed to fill this system for an early February begin date, she stated. So far, she’s generated $10,000 in gross sales from this system.

McVoy labored with a business coach to assist her map out a launch plan for AMA, and the coach helped her take into consideration what it could seem like to rent a small staff. 

“That would allow me to have a full-time business without having to work 40 hours per week, a big priority of mine, so that I can maintain flexibility with my family,” she stated.

With that in thoughts, McVoy is now actively trying to find a part-time advertising and marketing assistant and constructing a community of contract video editors. Her plan is to shift to full time early this yr.

In addition to extra earnings, McVoy stated entering into the position of advisor and coach had been fulfilling in its personal proper.

“I really love the intentional, deep relationships that come from working one-on-one with other women entrepreneurs,” McVoy stated. “It’s so rewarding to know that my actions directly move the needle in my business and make a positive impact on someone else.”

McVoy informed Insider how she pulled all this off, together with the methods that assist her efficiently mix entrepreneurship, full-time work, and parenting.

The mastermind program that led to pivoting on-line

When many of the US went into lockdown, McVoy was taking an internet program that in the end led to taking her business in a extra digital path. 

“The program was largely about taking your knowledge and sharing it with others through masterminds and online courses — I was in a group with other women and found myself coaching them on their marketing strategies, video content, and business endeavors,” McVoy stated. “That gave me the confidence to teach on a broader scale.”

After that, she determined to create, market, and launch the Media Maker Lab — an internet course to show business homeowners the right way to create nice video content material.

“While creating the course, there were nights I’d work from 8 p.m. to midnight,” she stated. “Then I’d wake up at 4 a.m. (because there was a baby pressing on my bladder) and not be able to go back to sleep because my mind would be spinning with all the things I needed to do. The weeks leading up to the course launch were so exhilarating but also exhausting to an already tired pregnant mom.”

Her on-line course is now a major method that she monetizes her business, alongside coaching and persevering with to run her company, the place she supplies consulting and video, branding, and web-design companies.

She stated creating the course ignited a hearth inside her to maintain going and use her maternity go away to suppose, plan, and execute on a new imaginative and prescient for her business “as time allowed with a newborn, of course.”

“It’s basically an efficiency competition with yourself of how much can you get done with X window of time,” she stated. “You figure out ways to work more strategically. You get creative with what you do when and pray that your second cup of coffee kicks in.”

Liz McVoy and family July 2020

McVoy and her household July.

Liz McVoy


Begin along with your viewers

One of the largest challenges McVoy confronted in the course of the launch of her on-line business was that she’d utterly modified who her excellent shopper was.

“I went from targeting local businesses to marketing to women-owned online businesses,” she stated. “I overcame this challenge by showing up consistently on Instagram and in Facebook groups, where I’d give away knowledge through mini trainings to help this new audience know, like, and trust me.”

McVoy prioritizes conducting informal market analysis on social media via polls, quizzes, and query packing containers to be taught extra about her clients’ wants, desires, and ache factors, which she stated had been pivotal in constructing relationships and informing the sorts of services and products she presents.

“When it comes to visibility and establishing authority in their industry, many entrepreneurs feel they are lacking confidence or clarity around how they position themselves and their products/services,” she stated, including that this realization led her to develop the AMA program.

Time block and delegate  

McVoy creates a time-blocked schedule of what she works on and when. This permits her to focus her power solely on one job moderately than ping-ponging from one factor to a different.

“Identify the tasks you do at home or in your business that you could streamline, hand off, or get rid of,” McVoy added. “For instance, I use a social-media planner to push out my marketing content so I don’t need to be tied to my phone during the day. This will help you organize and free up your time to work on needle-moving tasks.”

Use video

McVoy stated video could possibly be probably the most highly effective instruments in your advertising and marketing arsenal.

“It’s one of the fastest ways people can get to know, like, and trust your business,” McVoy stated. “I show up on video daily through Instagram stories, send videos out to my email list, and utilize video storytelling on my website as well.”

Find mentors and packages that maintain you accountable

“The American Society of Training and Development (ASTD) did a study on accountability and found that if you have a specific accountability appointment with a person you’ve committed, you will increase your chance of success by up to 95%,” McVoy stated. “This could be a business coach or a fellow business owner, but having that accountability and support is a game changer.”

The advisor stated she invested greater than $13,000 final yr on coaches and furthering her schooling via on-line packages and programs, together with “Knowledge Broker Blueprint” with Tony Robbins and Dean Graziosi, the Brand Authority Accelerator program and Thrive Collective with Hannah Nieves, and “Five-Figure Lunch Break” with Cara Barone.

“I actually joined the Brand Authority Accelerator three hours before my water broke with my son,” McVoy stated. “The program began when I was only a month postpartum, but I knew I’d regret it if I waited until a ‘better time’ to invest in myself and my business.”

This ended up being a large catalyst in rising her business the second half of the yr.

“Learning from these experts has helped me focus on and excel in my area of expertise,” McVoy stated. “I’ve gained confidence, clarity, direction, and it’s ultimately led me to grow my business much faster than if I tried to do it alone.” 

In addition to studying from a number of mentors, McVoy has additionally sowed what she describes as “deep relationships” with 10 feminine entrepreneurs. 

“They hold me accountable, encourage me, and provide helpful insights from their own journey as a business owner,” McVoy stated. “Having these women in my corner has made a huge difference in my business and personal life. I don’t know how I would’ve made it through 2020 without them.”

Push away destructive ideas and fears by writing them down

McVoy typically works within the evenings after her youngsters go to mattress. But generally this affords her the bandwidth she wants, and generally it would not, she stated.

“Of course, there are times I feel discouraged and overwhelmed with all the things to do and the little time to do them,” McVoy stated. “Or I struggle with imposter syndrome — the question of, ‘Am I good enough?'”

For these occasions when issues aren’t flowing or she’s feeling discouraged, she likes to put in writing down what she’s telling herself and her fears, she stated.

“Then I write down what’s actually true and what I can do to work through those things,” she stated. “Breaking down the problem on paper really helps move past the problem to the solution.”

Keep the larger image in sight

“I’ve found that as a mom and business owner, I have to keep that greater vision in mind,” McVoy stated. “For me, that’s loving my kids, nurturing them to become unique, strong, dedicated, and kind. And I don’t have to sacrifice that just because I want to run a wildly successful business.”

To be certain that these factors keep prime of thoughts, McVoy retains a each day gratitude journal, the place she pens three to 5 issues she’s grateful for, in addition to a private journal the place she writes down prayers for her kids and recollections and milestones along with her household. 

“This practice helps me stay centered and rooted in my values, reminds me to be present with my kids, and it’s a great reminder that success and joy is found in so much more than a dollar amount,” McVoy stated.



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