Overall smartphone gross sales dropped 25% 12 months over 12 months within the U.S. in keeping with a brand new report from Counterpoint Research. The worst-hit manufacturers have been Motorola and ZTE, however even Apple was down 23% in comparison with 2019.
Samsung, nonetheless, was solely down 10%.
One factor that helped: federal stimulus checks.
“US smartphone sales picked up when the first stimulus checks were received by consumers during the back half of April,” Counterpoint’s Jeff Fieldhack stated in an announcement. “Soon after, carrier stores and national retail began opening again which further helped the recovery.”
Predictably, March and April have been weak as lockdowns took impact. Volume in April was down 50% from final 12 months.
But, reflecting important pent-up demand, smartphone gross sales in June have been increased than June 2019, exhibiting, Counterpoint says, that the US smartphone market is resilient.
While each single smartphone producer’s gross sales have been down, on-line gross sales doubled. COVID-19 impacted gross sales channels by boosting e-commerce transactions from 14% of telephones bought in 2019 to 31% of telephones bought in Q2 2020. That benefited Apple and Samsung greater than others, Counterpoint says.
“Because of strong online presence, Samsung and Apple volumes fared better than the overall market aided by a higher percentage of online sales,” Counterpoint senior analyst Hanish Bhatia stated. “Alcatel also performed well considering the tremendous market decline. Alcatel benefitted from solid sales within government subsidized programs and within prepaid channels.”
Alcatel is a French cell model owned by Nokia and licensed by China’s TCL.
While Samsung did nicely in comparison with different firms, COVID shutdowns did disrupt the corporate’s Galaxy S20 launch. It was timed simply as most shops shut down, leading to nearly 40% fewer activations than final 12 months’s S10, Counterpoint says.
Apple was down considerably at 23%, however its price range model telephone, the iPhone SE, did nicely.
“It was not a typical Apple launch with large fanfare and a launch event at the Steve Jobs theatre, which normally also includes a blitz of TV ads,” Fieldhack says. “However, the device has been successful and selling above expectations in both postpaid and prepaid channels.”
Most consumers are both earlier Android customers or homeowners of older Apple telephones.