A former Marine on how he franchised his Amazon delivery company


  • José Mercado runs his personal Amazon DSP company in Camden, NJ.
  • He recruited a bunch of loyal and dependable drivers by way of referrals and group partnerships.
  • He talked about how he discovered the suitable franchise companion and grew his enterprise to 40 automobiles and 60 staff.
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In lower than two years, Marine Corps veteran and Amazon Delivery Service Provider José Mercado established a number of delivery routes in Camden, New Jersey. 

Through Amazon DSP, entrepreneurs have an opportunity to personal their very own enterprise by way of delivery routes. Mercado launched his company with simply 5 vans and 10 staff — at the moment, he operates 40 automobiles and employs 60 folks. 

After leaving the Marine Corps in 2004, Mercado labored in freight forwarding, organizing shipments that moved items from the producer or producer to a market, buyer, or last level of distribution. But he missed the protection trade, so that very same 12 months he pursued a job at Lockheed Martin as a logistics supervisor tasked with distributing tires to the Navy. 

In 2018, having at all times wished to finally personal his personal enterprise, Mercado partnered with Andrew Winkler, founder and CEO of Thunderbolt Software, LLC, a software program growth and drone expertise company. By making use of for the Amazon DSP, Winkler and Mercado hoped to develop the logistics portion of the enterprise.

In June 2020, Mercado signed on as a franchisee for international delivery and logistics franchise InXpress, which providers 14 nations and helps small to medium-size companies ship four.6 million packages a 12 months. 

“I looked at a few others, but the way this landed in my lap it was hard to look elsewhere,” he stated. “The answers I was looking for were right in front of me.”

The US logistics trade was price practically $2 trillion in 2019 and is anticipated to develop by 17.6% in 2021. The former Marine shared his ideas on launching and scaling a profitable logistics company.

Recruit the place your routes are

Mercado determined his greatest likelihood of success as an Amazon DSP was recruiting drivers from town. The Naval Academy graduate, who stated he was as soon as ranked the No. 1 recruiter for putting and retaining officer candidates within the Marine Corps, knew that constructing a expertise pipeline was as crucial as high quality service. 

“I look for previous commitment,” he stated about how he discovered the suitable drivers. “I would accept basic skills and loyalty over advanced skills and frequent job changes.” 

Posting driver openings on job boards is a crucial a part of recruitment, however for Mercado referrals at all times work out greatest. He constructed a relationship with the Hispanic Family Center of Southern New Jersey, and the group flooded Mercado with candidates. He additionally reached out to the native navy base, relying on his earlier expertise to search out staff.

“If you focus on taking care of your workforce, they will take care of you by referring their contacts,” he stated.

Know your values when selecting a franchise 

In early 2020, Mercado started researching franchise choices within the logistics trade. 

He stated he was in search of a franchise that prioritized flexibility and the chance to supply suggestions that may impression the whole company, and located this was straightforward to deliver up in his interview with InXpress. Having solely labored with the company for six months, he stated he’s been in a position to talk at an operational and govt stage at InXpress, together with with the CEO.

Some franchises have strict pointers and little room for enter. That “wash, rinse, repeat” mannequin is good for some enterprise homeowners, whereas others favor realizing they’ve a possibility to contribute to the company’s growth. Asking as many questions as they ask you within the interview is step one in studying if it is a match, Mercado stated.

He added that it is also essential to lean into the particular abilities a franchise settlement presents. For instance, he depends on the experience of InXpress accounting workers inside his location. For different new franchisee homeowners, it might be a necessity for advertising and marketing or recruitment.

Take the danger

For Mercado, realizing that he has the chance to assist others develop and develop their careers by way of his Amazon DSP and InXpress companies is what’s most rewarding.

“If you don’t take that chance, nothing is going to change,” he stated. “To me, it was a natural progression to go from the Marine Corps to a corporate setting and then working for myself. It hasn’t been without side steps and backward steps, but that’s when I roll up my sleeves and work a little harder.”



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