21 Savage Hits No. 1, With an Assist From Morgan Freeman


To land a No. 1 album, the music trade has a number of tried-and-true methods, like catchy radio singles and a meme-ready YouTube video. The newest chart-topping rap album, nevertheless, upped the ante with a Hollywood-style trailer narrated by no much less of a pitchman than the actor Morgan Freeman.

“Savage Mode II,” the most recent collaboration by 21 Savage, the London-born, Atlanta-based rapper, and the St. Louis producer Metro Boomin, was introduced final month with an 80-second clip resembling a horror-movie promo. As particular results flicker via a haunted home, Freeman — whose voice-of-God baritone is heard on movies like “The Shawshank Redemption” and Steven Spielberg’s “War of the Worlds” — intones: “To be in savage mode is to go hard, not allowing anything to stop or deter you from your mission.”

“Savage Mode II” opened at No. 1 on Billboard’s newest chart with the equal of 171,000 gross sales within the United States, together with 200 million streams and 22,000 copies offered as an entire package deal, in accordance with Nielsen Music. It is each artists’ second time reaching the highest spot on the chart.

Also this week, the Ok-pop lady group Blackpink opened at No. 2 with “The Album,” its first full-length LP, which had the equal of 110,000 gross sales, together with 40 million streams and 81,000 copies moved as a full package deal.

“Savage Mode II” and “The Album” are the final two albums to realize a considerable chart profit by bundling copies of the discharge with gross sales of merchandise like T-shirts, jewellery and smartphone circumstances. After criticism, Billboard once again changed its rules; effective last week, albums sold through such deals will no longer count toward the magazine’s charts.

The rapper YG opened at No. 4 with “My Life 4Hunnid,” and the R&B singer Bryson Tiller’s new “Anniversary” arrived at No. 5. “Shoot for the Stars Aim for the Moon,” the posthumous album by the New York rapper Pop Smoke, is in third place in its 14th week out.

Machine Gun Kelly’s “Tickets to My Downfall,” last week’s No. 1 album, dropped to No. 6.



Source link Nytimes.com

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